Make Sure You Know Thes Terms Before Starting Email Marketing

Crucial Terms Used In Email Marketing

So now that you have decided to start rolling out an email marketing campaign you need to get caught up to speed with a few terms. Not only should you know what the word is, but you also must know how it affects your business. Here just a few important terms:

Hard Bounce

A hard bounce is when an email is returned to the sender for a variety of reasons such as misspellings, old account, etc. However, the main principle in a hard bounce is the fact that it permanently undeliverable. This means that you will never be able to contact this person via the address.

Soft Bounce

Unlike a hard bounce a soft bounce is a return to sender that can be redelivered to the recipient. This means that the address is good, however the users email box may be full or the email server was down. If you receive a soft bounce make sure to try to send the message back to the recipient.

Click-Through

A click-through is exactly what you want your customer to do and that is clicking the link that you placed in your email. Many times, companies will give click-through rates as a percentage of number of unique click-throughs compared to the number of emails sent out.

Opt In/ Opt Out

Opt in/ Opt out are just the opposite of one another. An opt in occurs when a person requests that he or she is added to the mailing list. Therefore, an opt out occurs when a person seeks to remove themselves from the mailing list.

While there are many more terms used in email marketing these few are a great way to start understand what is going on in your campaign. And remember while these terms are here to help you, there is a lot more to email marketing.

5 Ways To Get Your Emails Read

Internet marketing can be much cheaper than offline marketing. And a big reason
why is because email is free. However, if no one opens your emails, what's the point
of even sending them? This has been a problem for years for many Internet Marketers.
Let's take a look at five main ways to get people to open your emails. These ways are
time tested and proven to work.

(1) Invite people to opt-in and sign up for your free report. Tell them updates will
come regularly, weekly supplements to save in a file. People like free stuff and
information that is good. Don't spam them, though, and start sending junk. Keep
your content fresh and helpful for them so that they'll keep coming back. Make
sure you supply the new subscriber with instant gratification. This can be accomplished
by sending an email to the new subscriber the moment he/she submits their name
and email address. In this email thank them for their interest in your site and have
the download link in that email for the free report you promised. This will get you off
to a good start and make the beginnings of a great relationship with your new subscriber.

(2) Include informative and exciting headlines to (a) brand your emails so that
people know who they are from and want to open them (b) entice readers to
open them. For example, use something like, "IM (Internet Marketing) Report:
7 Top Email Marketing Tips to Explode Conversions!" Using the same pre-subject line
word or phase like "IM" in every subject line you send out let's people know it's you.
By branding yourself you make it easy for your subscribers to know who the email is
from. Let's face it, your subscribers are on plenty of other people's lists and you
need to do everything you can to stand out above the rest and get your emails
opened. Branding is one great way to do this.

(3) Run your email messages through a spamming software test like Spam Assassin
at http://www.spamassassin.apache.org. Check with your auto responder or email host
to see if they have any of this software already in place, like Aweber does. This software
helps you weed out unwanted spamming phrases that trigger filters to delete your email
before your clients get to read them. This is a step many people overlook but in reality
this should be the next thing you do after writing your email to your subscribers.

(4) Follow the law and have your mailing address and a working unsubscribe link with in
your messages. Simply knowing you have these in every mailing increases readership
because people know you are not trying to trick them with unwanted junk content.
Plus filters won't remove these when they spot your information inside, increasing the
deliverability and hence readership factors. Plus, by having this information inside you
will be complying with anti-spam laws thus helping to solidify you as someone to be trusted.

(5) Educate your subscribers about the ability to white list your email address and domain
name. This allows your emails to pass through filters. All white listing does is makes certain
your email will be delivered to your subscriber. White listing is when a subscriber or anyone
for that matter adds your email address to their safe list of emails that they accept without
hesitation.

The better prepared you are and the better you prepare your subscribers and list recipients,
the better your chances of people opening your emails. If you follow these steps your open
rates will increase on the emails you send out. The more open emails, the better chance
you have to generate revenue and a fan base.

It is so easy to get lost in the pile of emails people receive on a daily basis. This is why it
is so important to follow the steps outlined above. You have to start the relationship off
right so make sure you follow step 1 to a tee. People want instant gratification and nothing
less. This is just the way it is in our society. If you fail to deliver on this crucial first step
you are heading for a disappointing ending.

One last thing. Do not resort to using anything other than text in your subject line. Spam
filters do not like too much punctuation in the subject line and will filter your email to the
junk folder before you can say hi. If you have to use punctuation stick to one usage with
either an exclamation point, question mark or a period. Use this information to start getting
your emails opened and read, it works for me and will work for you.

Email Marketing - How to Organize Your Email Campaign II

If your purpose is to sell a $5000 coaching program, then every email should have that in mind. Now, you don't want to push the $5000 program in every email. In fact, you may create a sales funnel where you introduce people to you with a low-priced item, such as a $10 or $20 book. Then, once they buy that book, some people will decide they don't like you. And that is ok. But the half of the people that do, you need something for them, so they can get to know you better. So you create a $50 or a $100 book. But you are not creating it for the purpose of selling a $50 or a $100 book – you are creating it so that the people who liked your entry-level book can get a deeper taste of what you are like, a sampling of what they can learn in your $5000 program.

Next, perhaps you create a $500 program for the people who liked your $100 book. And out of the people who buy that $500 program and like it is a pool of people who will buy your $5000 program.

The purpose of selling each of the intermediate books was so that people could become comfortable enough with you to buy your $5000 program. Every email should be sent with that in mind. And again, I am not talking about just sales letters. I am talking about every email.

This series is continued. Please go to Part III for additional information.

What is Ad Tracking?

Let's put it this way:


Online marketing consists of a lot of email messages and
autoresponders, and experienced marketers will tell you
that Ad Tracking is the single most important tool you
can have.

Every time you send an email message to your safelists or
your mailing list, you will probably have an URL link for
people to click on, right? And how do you know if people
are actually clicking on them?

With an Ad Tracker, you actually put another URL link
in the place of your actual link, one that is connected
to an Ad Tracking service.

For example, here are two seemingly different links:

http://wealthvision2020.ws


http://adtrack.trafficwave.net/t.pl/21764/110699

On the surface, they are different, but both actually go to
the same website, wealthvision2020.ws
One is called the actual link, the other is called the
re-direct link.

Every time someone clicks on the actual link, I do
not know about it. But every time someone clicks on the
re-direct link, my Ad Tracker makes a note of it.
That means I will have a better idea of how effective my
ads really are.

The best way to effectively use an Ad Tracker is to have
two campaigns for the same product or website. That way,
you will be able to compare your ads and improve your
marketing.

You can have an adtracker for each and every ad you send
out. It is well worth the few minutes it takes to set up the
adtrackers, and could translate to improved ad campaigns,
better results and more sales.

The more you track your ads, the better you will get at
writing promotional messages. For more tips and training
on email marketing, consult my Home Business Blog below.

Cheers,

Robert Choi

How To Get More Traffic from Safelists

In this article I am going to show You a way to get more
traffic from safelists easily. Email Marketing in Safelists
can give You much better results than many marketers think,
because most marketers are not doing it right.

The easiest way of getting more traffic from safelists is
to send to more lists than You are doing now. You can easily
achieve this by using a safelist submitter and post to 100s
of lists in no time at all.

But there is more to it than just the number of mails send.
you should also make sure that You increase the number of
mails that will actually be delivered.

A lot of Your mails will end up in other peoples Junk-Mail
folders and will never be read. If You check Your mail for
words and phrases that could trigger the SPAM filters You
can dramatically increase the number of mails that people
will see in their inboxes.

You should also try to submit very often. Do not post to
200 lists once a day if You have control over this. Web
Based Safelist Submitters will not let You influence this.
Post to 20 list ten times a day instead. Why? I`ll tell You.

Most Inboxes show the mails in order of the date received,
the newest mails first. If you post often then Your Chances
are higher to have an ad on top of the inbox at all times.
If You post to all lists at once then only few people will
have multiple versions of your ad in their inbox. This trick
works best on safelist networks where Your readers are likely
to be a member of several of the list You send to.

Personalize Your Mail whenever this is possible. Putting the
recipients Name in the subject line will lead to far better
open rate of your mails. You should also use personalization
in Your ad copy, because people are much more likely to reply
to mails that are addressed solely to them and not to a group
of people ( like "Dear Marketers" "Dear Webmaster" ).

These tactics are very easy to implement. Nevertheless they
will increase Your Results and You will get more traffic from
safelists. Some of these strategies will not work in every
safelist ( like personalization ) but is important to use as
many of them as possible for best results.

Apply these marketing techniques to Your safelist marketing and
you will se better results and more traffic from safelists.

6 Ideas for Viralizing Your Marketing Efforts

The term "Viral Marketing" may sound like a method of distributing illness through your advertisements, but I assure you it is nothing like that... Viral advertising is actually just a way to distribute your ad to the masses in such a manner that they end up (a lot of times unknowingly) advertising for you. It's this "dispersive" effect that occurs which earned this advertising method its Viral name.

Just to present a clearer picture, here are 6 ways in which you could take advantage of Viral Marketing.

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.