5 Simple Tactics To Keep Eyeballs Glued To Your Ad

Advertising in classified ads, pay per click ads or just forums? This article will look at 5 simple methods to increase the responsive of your ad. In marketing, it's simple changes that make a big difference to your bottomline. Here are the 5 killer techniques you can apply immediately:

1. Use capital letters at the beginning of every word in your headline. This simple technique puts emphasis on the headline and draws attention to it.

2. Ask people a question in your ad. In school, we were all taught to answer questions so this is a very effective technique to keep them hooked to your ad.

3. Use the color red for your headline and sub headlines. Tests have shown that red headlines out pull other colors many times over. Red is a color of passion, so it draws attention immediately.

4. Bold or italicize your keywords for added emphasis. If all your words looked the same, your ad will become very monotonous so use these simple techniques to spice up your ad.

5. Use lots of white space in your ad. This keeps your ad looking neat and uncluttered. A cluttered ad is a poor ad..

These 5 techniques may sound simple, but you'll be amazed at how many ad writers don't use them. The most successful ads in newspapers, online or even television use two or more of these techniques. There are many more advanced techniques which I've not discussed, but don't worry, once you are ready, we'll cover those as well…

What is Ad Tracking?

Let's put it this way:


Online marketing consists of a lot of email messages and
autoresponders, and experienced marketers will tell you
that Ad Tracking is the single most important tool you
can have.

Every time you send an email message to your safelists or
your mailing list, you will probably have an URL link for
people to click on, right? And how do you know if people
are actually clicking on them?

With an Ad Tracker, you actually put another URL link
in the place of your actual link, one that is connected
to an Ad Tracking service.

For example, here are two seemingly different links:

http://wealthvision2020.ws


http://adtrack.trafficwave.net/t.pl/21764/110699

On the surface, they are different, but both actually go to
the same website, wealthvision2020.ws
One is called the actual link, the other is called the
re-direct link.

Every time someone clicks on the actual link, I do
not know about it. But every time someone clicks on the
re-direct link, my Ad Tracker makes a note of it.
That means I will have a better idea of how effective my
ads really are.

The best way to effectively use an Ad Tracker is to have
two campaigns for the same product or website. That way,
you will be able to compare your ads and improve your
marketing.

You can have an adtracker for each and every ad you send
out. It is well worth the few minutes it takes to set up the
adtrackers, and could translate to improved ad campaigns,
better results and more sales.

The more you track your ads, the better you will get at
writing promotional messages. For more tips and training
on email marketing, consult my Home Business Blog below.

Cheers,

Robert Choi