Sunday, June 10, 2007

5 Simple Tactics To Keep Eyeballs Glued To Your Ad

Advertising in classified ads, pay per click ads or just forums? This article will look at 5 simple methods to increase the responsive of your ad. In marketing, it's simple changes that make a big difference to your bottomline. Here are the 5 killer techniques you can apply immediately:

1. Use capital letters at the beginning of every word in your headline. This simple technique puts emphasis on the headline and draws attention to it.

2. Ask people a question in your ad. In school, we were all taught to answer questions so this is a very effective technique to keep them hooked to your ad.

3. Use the color red for your headline and sub headlines. Tests have shown that red headlines out pull other colors many times over. Red is a color of passion, so it draws attention immediately.

4. Bold or italicize your keywords for added emphasis. If all your words looked the same, your ad will become very monotonous so use these simple techniques to spice up your ad.

5. Use lots of white space in your ad. This keeps your ad looking neat and uncluttered. A cluttered ad is a poor ad..

These 5 techniques may sound simple, but you'll be amazed at how many ad writers don't use them. The most successful ads in newspapers, online or even television use two or more of these techniques. There are many more advanced techniques which I've not discussed, but don't worry, once you are ready, we'll cover those as well…

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