Email Marketing - How to Organize Your Email Campaign II

If your purpose is to sell a $5000 coaching program, then every email should have that in mind. Now, you don't want to push the $5000 program in every email. In fact, you may create a sales funnel where you introduce people to you with a low-priced item, such as a $10 or $20 book. Then, once they buy that book, some people will decide they don't like you. And that is ok. But the half of the people that do, you need something for them, so they can get to know you better. So you create a $50 or a $100 book. But you are not creating it for the purpose of selling a $50 or a $100 book – you are creating it so that the people who liked your entry-level book can get a deeper taste of what you are like, a sampling of what they can learn in your $5000 program.

Next, perhaps you create a $500 program for the people who liked your $100 book. And out of the people who buy that $500 program and like it is a pool of people who will buy your $5000 program.

The purpose of selling each of the intermediate books was so that people could become comfortable enough with you to buy your $5000 program. Every email should be sent with that in mind. And again, I am not talking about just sales letters. I am talking about every email.

This series is continued. Please go to Part III for additional information.