5 Ways To Get Your Emails Read

Internet marketing can be much cheaper than offline marketing. And a big reason
why is because email is free. However, if no one opens your emails, what's the point
of even sending them? This has been a problem for years for many Internet Marketers.
Let's take a look at five main ways to get people to open your emails. These ways are
time tested and proven to work.

(1) Invite people to opt-in and sign up for your free report. Tell them updates will
come regularly, weekly supplements to save in a file. People like free stuff and
information that is good. Don't spam them, though, and start sending junk. Keep
your content fresh and helpful for them so that they'll keep coming back. Make
sure you supply the new subscriber with instant gratification. This can be accomplished
by sending an email to the new subscriber the moment he/she submits their name
and email address. In this email thank them for their interest in your site and have
the download link in that email for the free report you promised. This will get you off
to a good start and make the beginnings of a great relationship with your new subscriber.

(2) Include informative and exciting headlines to (a) brand your emails so that
people know who they are from and want to open them (b) entice readers to
open them. For example, use something like, "IM (Internet Marketing) Report:
7 Top Email Marketing Tips to Explode Conversions!" Using the same pre-subject line
word or phase like "IM" in every subject line you send out let's people know it's you.
By branding yourself you make it easy for your subscribers to know who the email is
from. Let's face it, your subscribers are on plenty of other people's lists and you
need to do everything you can to stand out above the rest and get your emails
opened. Branding is one great way to do this.

(3) Run your email messages through a spamming software test like Spam Assassin
at http://www.spamassassin.apache.org. Check with your auto responder or email host
to see if they have any of this software already in place, like Aweber does. This software
helps you weed out unwanted spamming phrases that trigger filters to delete your email
before your clients get to read them. This is a step many people overlook but in reality
this should be the next thing you do after writing your email to your subscribers.

(4) Follow the law and have your mailing address and a working unsubscribe link with in
your messages. Simply knowing you have these in every mailing increases readership
because people know you are not trying to trick them with unwanted junk content.
Plus filters won't remove these when they spot your information inside, increasing the
deliverability and hence readership factors. Plus, by having this information inside you
will be complying with anti-spam laws thus helping to solidify you as someone to be trusted.

(5) Educate your subscribers about the ability to white list your email address and domain
name. This allows your emails to pass through filters. All white listing does is makes certain
your email will be delivered to your subscriber. White listing is when a subscriber or anyone
for that matter adds your email address to their safe list of emails that they accept without
hesitation.

The better prepared you are and the better you prepare your subscribers and list recipients,
the better your chances of people opening your emails. If you follow these steps your open
rates will increase on the emails you send out. The more open emails, the better chance
you have to generate revenue and a fan base.

It is so easy to get lost in the pile of emails people receive on a daily basis. This is why it
is so important to follow the steps outlined above. You have to start the relationship off
right so make sure you follow step 1 to a tee. People want instant gratification and nothing
less. This is just the way it is in our society. If you fail to deliver on this crucial first step
you are heading for a disappointing ending.

One last thing. Do not resort to using anything other than text in your subject line. Spam
filters do not like too much punctuation in the subject line and will filter your email to the
junk folder before you can say hi. If you have to use punctuation stick to one usage with
either an exclamation point, question mark or a period. Use this information to start getting
your emails opened and read, it works for me and will work for you.