Monday, May 14, 2007

Driving Profitable Traffic To Your Website - How To Get Your Website Ahead Of The Pack

So you have a website for your business or affiliate program or you are in the process of creating one. If you are new to web design you are probably just learning the hard way that you cannot simply submit your website to google and start raking in the web traffic. It can be frustrating for someone just starting out in the affiliate marketing field when they put so much time and effort into a website only to find out they have had one or two visitors in three months and no commission checks. There are many ways to drive profitable traffic to your website. Some of them cost money and some of them don't. The one's that don't typically are the one's that take alot more time and effort. I have broken some of the most common ways to drive traffic to your site down below into 3 categories.

Search Engine Optimization (SEO)


The first way to increase your website's traffic is by optimizing it so that your site will rank high on search engines. This process sounds much easier than it really is. Search engines such as google rank their indexed websites by things such as relevance, quality of the content and credibility. If you have a site with false information or not alot of information, chances are you wont be indexed very high if at all. Search engines also look for credibility. They determine this by the quality of pages that link to your website. If you can get a high ranking website such as a government site to link to your website you are going to dramatically improve your search engine ranking. The more high quality pages you can have link to your site the higher you are going to rank. For a complete run down of characteristics that search engines look for please visit my website listed below. Another thing you can do to increase your website's visibility is to submit your information to on-line directories. If you are unable to get any high quality websites to link to you there are alternatives. You can get links to your website without actually contacting any high ranking websites or paying for links. This alternative leads me into my next category.

On-Line Articles (Such As This Site)


This category has dual importance in gaining traffic to your website. First of all, many people search the web for information on a regular basis. This also means that many people read on-line articles. There are literally thousands of websites that will allow you to submit articles to them to be published on their website at no charge. No only is your on-line article that you submitted show up on search engines, but you can put a link to your website within your article. This not only drives traffic to your website but it increases your rank on a search engine because you know have a quality incoming link to your website. If you write a quality on-line article outlining some of the information you have on your website, chances are many will visit your website for more quality information. This is a free yet effective way to drive traffic to your website.

Pay-Per-Click Advertising (PPC)


One fast and effective way to drive traffic to your website is through pay-per-click advertising. What this means is you sign up for an account with a search engine and set a maximum price you are willing to pay for advertising. The search engine then displays your add on search results and relevant websites and you only pay when someone clicks your add to your website. The cost you pay per click to your website depends on how high the keywords are selling for. A word of caution: This method sounds much easier than it really is. I highly recommend doing alot of research on PPC advertising before committing to it.

There are many other ways to drive traffic to your website that are not covered here. Alot of it comes with research and experience. For more information please visit my website below.

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