Friday, May 18, 2007

Search Engine Optimization Company Standards

Search for a professional and ethical seo company is not a easy task, There are nowadays many seo companies and they all are claiming top 10 rankings within days or months. Basically seo's cannot guarantee the search engine ranking results. Even the Google can't change The results, Google or other search engines have made certain algorithms by which the results are displayed. The seo's can work on the website according the search engines and they can predict for the ranking and many times the ranking comes and sometimes not. So How to find a search engine optimization company, these are some question ares by which your search can come to the easy steps.

First thing how long the company exists in the seo field, I mean to say they must have 3-4 years of experience in the seo field. They must have completed at least 30-40 successful projects. The completed seo projects means they are coming at the top keywords in the search engine rankings. The customers are well satisfied from the seo company, I mean to say the client feedback and Testimonials of satisfied customers. Ask the company's portfolio of completed projects, If the seo company can give a client's reference then ask them for reference.

Second thing what will be the seo approach for the company, what are the steps followed be them, Each and every step is so important in search engine optimization because they can effect your placement in the SERPs. For how many keywords and how many pages they are working. The weekly of fortnightly ranking report is required with traffic and log files analysis. Research for each targeted keyword and all these on page and off page work. Ask for seo company to work only on targeted traffic not for junk traffic. The junk traffic can't convert into sales or leads.

The third and important thing is the black hat seo. In the present scenario seo companies are giving you assurance to come in the search engines within a week or ten days or very early search engine rankings, They are doing unethical search optimization and which is very harmful for the website. By the unethical seo techniques your website come in the search engines very early and can banned soon by the search engines as well. Avoid link farms and freeforall links non theme links can effect your search engine rankings. Excessive use of keywords in the body content can also increase keyword density and harm your search engine rankings.

These are some guidelines which can help you when you are searching for a Search Engine Optimization company. The Google and Yahoo are working on the search algorithms and only regular optimization on the website can only improve your website performance.

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