Traffic Building - Classified Ads II

Of course, you have to isolate each individual ezine traffic source for this to be effective. Why not just advertise in one ezine at a time? In that case, you would eventually determine which are better than others, but at the cost of time. By advertising in multiple ezines at one time, you can get faster results, so you can begin to regularly advertise in the ezine(s) that produces the best results.

Probably more important than that is for you to be able to immediately see the difference between each ezine source. For example, if you only advertise in one at a time, your first two ads might be extremely effective, and you will gain a false sense of confidence in the effectiveness of ezine ads. On the other hand, your first few ezine ads could be complete losses, and you would then get a false sense of aversion to ezine advertising.

The bottom line is, if you select a budget, and then spread out several ezine ads, then you can get a realistic picture of what ezine advertising can and cannot do for you.

So how do you actually do the advertising?

With most ezines, you are going to have several choices of ads. You can run classified ads in the ezine, which is generally a 3-5 line ad, in a list of other ads from other people. You can purchase a 'sponsor' or 'position' ad, which generally gives you a specified number of lines on a specific portion of the email itself. You can also purchase 'solo' ads – which are generally your ad alone in the email.