Why Following Your Passion Could Be The Worst Idea Ever

''Follow your passion, and the money will come.''

How many times have you heard that phrase? I heard it so many times in my life, that it has almost become a truism! Thankfully I have resisted the temptation to believe that is 100% true, unlike many others who have believed in it and failed miserably.

So it is true? Follow your passion and you will be rich?

It is possible if your passion complies with what is profitable and viable, and it is what people are interested in, have money, and will pay for it. There are many examples of people who follow their passions and become rich: sports stars, rock singers and Bill Gates, just to name a few.

There are just as many examples who have hit a profitable idea and hit it rich: Jeff Bezos (Amazon), Pierre Omidyar (eBay) and many others.

Entrepreneurs who follow their passion have a strength: they love what they do very much, but it can be their biggest weakness. Their passion blinds them to making logical decisions for their business. If the business fails, such entrepreneurs also struggle for new ideas cause they choose to follow what they love to do, rather than what is in demand and what is profitable.

So my advice is: Find out what people want to buy, and make yourself an expert in that niche. The only possible outcome is that your business will be more profitable in the long run. Not only that, you may gain a few new hobbies in your life!