How Do $7 Reports Stack Up Against High-Priced Information Products?

Information has been viewed as a commodity that can be sold for quite high prices. But, are these high prices actually leading to long-term profits? Or, can the higher volume sales of low-priced information products bring about greater profits for your infopreneur business?

The Rise Of The Big Buck Launches

During the Fall of 2006, extremely high-prices were being introduced to the market in mega-launches - one after the other. The myth being passed around in Internet marketing circles was that you should charge as much as the market would bear.

As e-books climbed in price from $37 to $67, and in some cases up to $97, it became painfully evident that what the market could bear was enough to seriously cripple many a hapless buyer. Suddenly, important information was priced out of the reach of the ordinary person. For those living in countries with lower monthly incomes, these greedy pricing practices were dashing the hopes of those who really needed good information.

High Prices Can Hurt Your Long-Term Goals

And, the high prices weren't just hurting customers. They were also affecting the long-term prospects of many new marketers. They were trying to follow in the footsteps of the big-buck gurus, by selling e-books and videos for inflated prices. What they hadn't taken into consideration was the reduced volume of sales that resulted from high prices.

Less people buying meant less qualified subscribers to mailing lists. Sure, the marketers could still pump out free reports to build their lists, but a non-responsive list built of freebie-seekers couldn't compare to a list of high-quality subscribers who had already spent money. Those who opted in to lists merely to get their hands on a free e-book, were not so likely to convert to actual buyers.

The Coming Of The $7 Report

Then, in Spring of 2007, came the $7 Secrets script that led to the creation of quality reports that sold for only $7. Suddenly, marketers could create a quality report, sell it for a reasonable price, and get their products into the hands of many prospective customers. Selling a $7 report is a lot easier than trying to flog a $67 e-book -- and you'll sell a lot more.

Making Money From Volume Sales

With a $7 report, instead of low-volume high-dollar sales, you're going to switch to less cash per sale and a lot more sales. Just like McDonald's, you're now benefiting from the profits of sheer volume of sales. And you know how many millions of dollars they make off the sales of a $3.49 hamburger.

Breaking Down The Barriers To A Sale

Prospects who don't know you from Adam are much more willing to take a chance on your products -- when they're only risking $7. And, if you provide a high-quality report, you can showcase your abilities and expertise to a large, paying audience. Not a bunch of freebie-seekers, but a highly-qualified group of proven buyers who can be converted to customers of your higher-priced information products.

Getting More Back-End Sales

Of course, on their first purchase with you they are only spending $7, but they are testing the waters. Once they see that you provide valuable information and high-quality materials, they'll come back and buy e-books, audio interviews, video tutorials, and full home study courses.

You'll find that a good number of your $7 report buyers become steady customers -- snapping up each new product you release to your list. This is how you create long-term profits in your infopreneur business.

Much Easier To Create

A $7 report only needs to cover one subject. By teaching one technique in full detail, or thoroughly solving one problem, you'll have created a $7 report that easily meets the expectations of your buyers. Simply adding a few extras can leave your customers with the warm satisfaction of having bought a product that truly over-delivers.

You can create a high quality report -- one which pleases your readers and builds your good reputation -- in an afternoon. You're not writing a book.

Can $7 Reports Build Your Infopreneur Business?

With a solid plan in place to market back-end products to the list you build, $7 reports can be a powerful technique for growing your business by bringing in many qualified paying customers. A mailing list built with these reports will bring you increased profits.