The Future of Search Lies with Content Syndication and RSS

In an interview about the hereafter of hunt and obsolete SEO methods, Flatness Cutts of Google said it is useless doing traditional SEO on a land site unless you also have got adequate good content and the repute in your field to be a challenger.

Building a repute by 3rd political party blurb is one of the most basic praseodymium schemes and now it have to be done online. How can this be achieved? Supply content that volition promote relevant and important websites to associate to you.

One of the tools that assists a concern construct content and set up a repute is Really Simple Syndication (RSS). Adding RSS feeds to your web content gives you the chance to administer your news across the Internet, where it can be seen by new audiences and related to websites.

Adoption of RSS as a preferable method of receiving content is growing by leapings and boundary and since the individualized pages of land sites such as as MyYahoo, My MSN, Google and Earthlink have got incorporated RSS readers into the page, usage of RSS have shot up.

Most praseodymium and selling people are not technically trained – they are not web interior designers or programmers. But the Web 2.0 tools now available tin defeat this hurdle. 50 million Americans travel online to acquire their news, states the Pew Internet and American Life Project. "Distributing your news content on the Internet offerings new selling and praseodymium opportunities," states Wisecrack Falkow, President of PRESSfeed, a content syndication and RSS provender service created specifically for selling and praseodymium purposes. "There are many untapped chances in online news statistical distribution and it's vital for PR, selling and SEO people to be able to RSS enable their news content."

A twelvemonth ago Forrester Research urged companies to RSS enable their fourth estate releases. A recent study from Jupiter Research demoes that 30 percentage of the companies implementing RSS are doing so because of client demand. Making your content available in an RSS provender is no longer something you should be thought about – it's something your clients want. It will raise your online visibility, construct your repute and addition your hunt rankings.

RSS – Taking It To The People

If you are business blogging (b-blogging) you are likely finding Real Simple Syndication (RSS) an informational bonus for you in developing knowledge-based content for your blog or website.

In reality you have participated in the successful marketing of someone else's blog. Obviously this is good news for the blog you are gleaning information from, but it can also be a positive lesson for you as well.

Let's follow this line of thinking to its logical conclusion.

1) An online business developed a blog in an effort to drive consumers to their online business.

2) You visited the blog and found the information useful.

3) You sign up for an RSS feed so you are made aware of new content when it is posted.

4) You routinely link to the blog you visit because it has great material your readers would be interested in.

5) That business receives additional visits because your blog readers trust you enough to accept your recommendation of the material.

If you are b-blogging without incorporating an RSS feed there are many potential visitors who are left in the dark about the potential of your blog. An RSS feed can act as a mini press release. The notice is sent to a group of individuals interested in any new information you may have available.

I have always spoken highly of the use of a press release, and an RSS feed is an online equivalent for a more specific and motivated group of consumers. Certainly they are interested first in the information you can provide, but there will be a certain consumer conversion rate that may be attributed to your willingness to offer an RSS feed.

You can also consider an RSS feed a means of directing potential customers to your own 'publication'. In an interesting twist, the marketing of your online store through blogging or knowledge-based content has made it possible for you to become an actual publisher of valued content.

Publishing is no longer an elusive genre reserved for the gifted or fortunate. You can effectively use your time, talent and passion to create a blogging publication that can gain a substantial readership. While this is important in and of itself it is not simply a matter of playing into your own personal interests, it should be called what it actually is – crucial marketing. The same concept applies to new site content you make available.

This strategy is not simply for those who are more established or have a bigger name. As an online company you have the ability to take your message to the people using an RSS feed – and they might just love you for it.