Keyword Research And How To Do It Right

Keyword research is an indispensable phase of your "search engine optimization". If you are homing in on the incorrect keywords, you are discarding all the clip and energy you set into making your land site to rank and you are putting cherished selling monies in danger. To stay viably competitive, you can't afford to make that or take that chance.

The First Two Steps In Keyword Selling are:

1. Busting the Myths

2. The Santa Clause Syndrome

1. Busting the Myths

A widespread myth about conducting keyword research for a hunt engine optimisation political campaign is the thought that you already cognize which terms, or phrases a client would use to detect or turn up your site. But, no unfortunately, you probably don't.

First you necessitate to make some research.

You may cognize what your land site is about inside and out and backwards and forwards, and how you would happen it, however it's often modern times a crapshoot to seek to foretell what ways a paying client would travel about determination it. Web land site proprietors measure their land sites using too good of a lens, effectively causing them to come up up with words that read like stereo system instructions, not viable, or possible keywords.

Bear in mind, your client most likely habit be employed in the same line of work that you do. That is the ground they name upon you. When unfolding the benefits of your site, service or product, disentangle yourself from the stereo system direction or, industry gobblydegook. Your clients won't be searching that manner and if you focus on your land land site on these terms, they'll not only never happen you, they wont' even be looking for you.

A additional inaccurate belief is that generic or "high dollar" footing are the most effectual for rankings, even if the term you're going after have not a thing in common with or to make with your site, service or product. Imagine an car store attempting to rank for the term "Real Estate". Sure, thousands, if not 100s of one one thousands of seekers probably cardinal that peculiar term into their hunt barroom each and every day; however, they're not doing it to seek to happen you.

They most likely are not even looking for you. They really desire Real Estate. Being ranked figure 1 for a term no 1 would associate with your land site is a squandering of of time, resources and money. Your land site may undergo a batch of 'unqualified' traffic, a sum waste material of your bandwidth and the clients won't hang out or lodge around.

2. The Santa Clause Syndrome

Just like Kris Kringle must do a listing and bank bank bank check it twice to present the commodity to the children, you must follow the illustration of St. Dent and check and dual check your listing of possible keywords and terms. The initial thought of keyword research can be daunting, trying to come up up with the ideal grouping of words to drive clients to your site. Gearing up to magnify up your transition charge per unit and let the spiders to see you as an expert could easily afflict anyone with a latent hostility or megrim concern and the demand for a powerfulness sleep or in the lawsuit of a woman, big measures of chocolate.

A suggestion, or hint, is to begin slowly.

In this systematic process, the first measure is to develop or make a listing of prospective keywords. Insight all the words you believe a client might utilize to type into their hunt box when attempting to turn up you, or your services or products. This includes thinking of phrases that are broad and wide as well as targeted and focused. What is your land site trying to convey, or? What is it hoping to carry through or accomplish with it's message? Come up with adequate words to cover each and every services your land site offers.

Avert yourself from using overly generic footing like 'cars' or 'boats'.

These words are incredibly complicated to rank for and won't drive the appropriate, targeted, traffic to your page. Focus on words that are relevant, but not persistently and continually used. Limelight words that are relevant, pertinent, applicable, and significant. Try to elude from words that are constantly used.

If you necessitate aid brainstorming ideas, seek out friends, co-workers or past clients facilitation. Sometimes they can see your land site differently, in another way, than the manner you see it. Finally, don't be afraid to take a mouse peep at your competitor's Meta Keyword tag. What words are they targeting? Can you spread out on their keyword listing to better yours? It's accepted and all right to acquire a small oblique and crafty here.

All is just in love and SEO rankings.

How to Optimize Your Outgoing Links for Search Engine Optimization

Many hunt engine optimizers believe it's bad to have got outgoing golf course on their websites because they would leak Pagerank. What they don't cognize is the benefit you can have got by linking to other websites!

The original usage of outgoing golf course is to supply other information to the reader so they can read on if they havn't establish what they were looking for. So the golf course are actually contented of your website. And because of this you actually have got got more than content on your website than you would have without the links. And Google wishes content! But Google also wishes it if you associate to another relevant webpage to supply more than information for your visitors. But there are ways to do this wrong!

First of all you have got to make certain the websites you're linking to are relevant to the subject of your website. If they aren't subject related it have no usage for linking to them. It can even ache your ranking! Google may believe the golf course are payed for and can punish your website!

You must also do certain never to associate to a so called "bad neighbourhood", this volition ache your rankings. So don't associate to spammy websites. Also it's outdo to associate to websites which are optimized for hunt engines. The higher a page you associate to ranks in Google the better the page is to linked to. Because the websites that rank high in Google are quality websites in Google's eyes. And it's break to associate to a high quality webpage than a low quality webpage.

It's outdo to have got got the golf course on your website to associate to internal pages of other websites, those internal pages often have more than specific content. The homepage of a website is mostly a general page with information about the whole website, those webpages are often less relevant to your website then associates to internal pages. It's also good that the page you associate to have a batch of textual matter on it.

Don't overdo it. One to three golf course per webpage are enough, more than tin be less effective. Also, the more than than golf course you put the more hazard you take for linking to a bad neighbourhood.

You should also associate with a combination of your chief keyword. First of all by doing that you state Google that the page is relevant to yours. But 2nd you state Google there is more than elaborate in-depth information available for your visitors. If you associate with your chief keyword you're actually telling the hunt engines that your website itself doesn't have got got all the information it should have, so read on over there. You don't desire that! So just associate with an ground tackle textual matter which is a combination of your chief keyword. For example: if your chief keyword is apples, nexus to other websites with the anchortext "green juicy apples" and not just "apples".

By following these regulations you can actually rank a small better than your rivals who don't utilize this technique. This is a piece of onpage optimisation that most SEO forget.

Easy Search Engine Optimization With Key Phrases

OK, allows acquire to business. If you have got got ever advertised or marketed online, you have experienced being bombarded by assorted selling terms. For every term that exists, there bes multiple sentiments on how to use the tactics SEO people prescribe.

Among the most focused upon facets of hunt engine optimisation is the ill-famed keyword. Marketers are told to take the right 1s and to shoot them into their content to let for the targeted traffic to happen them via hunt engines. Having read multiple hunt engine optimisation articles and employed much of the same techniques on the website I own, it is astonishing to see the deficiency of willingness to delve a spot deeper into the concern of employing those carefully chosen keywords.

Sure, we all cognize that certain keywords in your web content can sack you more than traffic than others, but many would-be marketers happen the technique of putting the keywords on their pages and wait for traffic, to be an uneffective and saturated one. Command warfares and the shear figure of retail merchants utilizing the same scheme bids the demand for invention when sellers effort to stand up out of the crowd. One such as tweaking of the usual keyword scheme is to elect for a more than comprehensive key phrase scheme instead.

Think about it. Many of your rivals are using the same keywords you are. They are attempting to procure the same sell that you are and they are listed in all of the same topographic points that you are. This do first-class placement in hunt engines bad at best. Don't go forth it that way. Employing cardinal phrase techniques to additional heighten your websites public presentation in hunt engines and communicating your message is an of import portion of hunt engine optimization.

For instance, the word (restaurant) is a heavily searched word every month. Millions of web surfboarders utilize the Internet to happen eating house locations, contact information, directions, menus, and much much more.

However, the word eating house is rarely searched alone. If web surfboarders simply searched the word eating house it would go back too many irrelevant listings. Italian eating house is no better. Most people will seek footing like Italian Restaurant Houston Lone-Star State or even Italian Restaurant Houston Lone-Star State North Side. The physical object is to have got the exact twine that they are looking for look on your website. Utilizing the cardinal phrase scheme rapid climbs your pages right past times rivals that lone focusing on stand-alone keywords.

The above illustration is a simple one, but the rule uses to all keyword deployments. Compound this scheme with the scheme of developing back associates to your website and your website additions the border in hunt engines. In the competitory sphere of the Internet, word combination or cardinal phrase schemes are the easiest manner to rank better in the hunt engines. A website that have the word (tires) on it twenty modern times can be eclipsed by a website that have price reduction snowfall tyres Houston Lone-Star State on it once.

To find what web surfboarders are searching, you can utilize keyword-analyzing software. Some hunt engines actually supply keyword tools to assist you in your quest. Either way, it is imperative to take phrases that are hot and mesh them into your communicating at least twice.

Why twice? This volition give you an even better opportunity of placing well in the hunt engines, as many webmasters be given not to utilize phrases twice to avoid being redundant in their communication. However if done well, it can look not to be redundant but rather informative. Use of qualifying footing such as as, (to recap) or (I state again), nullifies the visitants feeling that he/she is being told the same information. It do them experience that you are just being thorough. While employing cardinal phrase techniques necessitates a shade more thinking, its benefits can be quite substantial.

I, Bot

In Isaac Asimov's classic story, "I Robot," the automatons were all controlled by one cardinal operator. That operator could change their temperaments at volition and could direct a message out to every single 1 of them with the simple pushing of a button. The robots, mostly, could not separate whether what they were doing was good or bad, all they knew was to follow the orders that were programmed into them.

The Internet have automatons too—little spider bots that crawl web content—all web content. They look for duplicated material/plagiarism, spammed content and Spam emails, threatening golf course (links that carry viruses) and any figure of different variables. And, like Asimov's robots, these small "bots" only look for what they are programmed to look for. They aren't programmed to look at the content as a whole, only to seek for cardinal phrases or patterns. They aren't able to recognize whether something is truly plagiarized or whether two different people each wrote what they believed to be alone content and for whatever ground ended up sounding remarkably similar.

This is troublesome because, with the lawsuit of Google's bots, these bots find of import facets of your website—the page rank, for example, is determined by bots that are programmed to look for links. If your land site have a batch of links, its page rank can travel up. This is one of the grounds that paying Bloggers for "buzz" is so popular. A high page rank takes to a higher listing in Google Search results. And with SEO selling designed to aim the bots that expression for hunt phrases, some pages are artificially raising their authority. It's also unreassuring for new, overeager sellers who might accidentally come up across as spammers because of their complete avid attack to marketing. Once determined a spammer a bourgeois is in for a human race of trouble, sometimes even on a federal level!

The best thing to do, if you are worried about the bots, is to do every attempt to make original content and to read up on the wonts of spammers so you'll cognize what to avoid. Be careful in your pursuit to derive golf course and be careful with those you give out. There is a careful balance between effectual marketing, nexus edifice and Search Engine Optimization and a clump of spam.

In Asimov's book, one automaton (Sonny) went knave and decided to not follow the orders programmed into him. As far as we know, none of the Google bots have done this yet, so do certain your concern and selling patterns are all on the up and up!

Have You Thought About Link Popularity?

I acquire approached by a batch of clients who have got websites that expression great but are not getting very many visitors. One of the first stairway in increasing the figure of visitants is to see nexus popularity.

Search engine optimisation affects trying to acquire a website to the top of the hunt engine rankings for a peculiar search, or figure of searches, that are relevant to the site. The purpose is to increase the figure of visitants to your website, increasing the Numbers of possible clients and sales.

There are a figure of stairway to successfully optimizing any land site and many people have got heard of the importance of nexus popularity as portion of the process. It is indeed rectify that nexus popularity can be critical when optimizing a website - the chief job is that many website proprietors acquire their nexus edifice political campaigns completely wrong.

I've seen infinite land sites that have got an tremendous figure of arriving golf course and yet are doing very poorly when it come ups to their hunt engine rankings.

The chief job is often that, when it come ups to arriving links, people often look to measure rather than quantity. The of import point to see when thought about nexus popularity is that one nexus from a great website is better than 100 trashy links.

So, what make I intend by a 'good' website? Not all websites are made equal - a good website for you to acquire a nexus from volition ideally be established in the same subject country as your ain website. It's important that you acquire golf course from relevant sites, rather than any old link.

When it come ups to getting arriving links, there's no point trying to acquire numerous golf course from other land land land sites that have got no content relating to your ain land site - if anything, such as a program will only take to your ain website being penalised.

If you already cognize your subject country well then you are probably already aware of the constituted sites that are well respected. These are the land land land sites that you should be approaching for arriving links.

If you're unsure of which sites to aim then you'll necessitate to begin researching - simply entering your mark keyword footing on Google, Yokel or MSN is a great manner to see which other sites are established in your sector.

Link popularity is of import and it's vital that it's done correctly.

Effective Ways to Increase Traffic to Any Website

Whether you have got a local brick and howitzer concern or work from place at an online
business, you'll necessitate Internet selling to turn your underside line. There are several
key factors in learning how to do money online, none of which necessitate you to be
technically proficient.

Internet selling takes time, effort, forbearance and sound picks of market, target
audience and advertisement methods. Some of your Internet selling understanding come ups from
trial and error. Whether you work from place as proprietor of a Web-based concern or you
pull off a big corporation acquisition the inches and outs of Internet selling is
important to your company's profits.

The first measure of Internet selling is creating your concern Web site. To make this
you must first register your sphere name. It's important that your sphere name be
closely aligned to your concern name and clear up what it is you make - or be
challenging adequate for consumers to desire to travel there to find all you offer. Your
Web computer address should be short, and as much as possible it should be something that
consumers who cognize your concern name can think at. Internet selling is about ease
and instantaneous gratification. Consumers don't desire to work difficult or pass a batch of time
determination out about you and your firm, or trying to happen it on the Web. Whether you
have got an online concern or a brick and howitzer location, the basic Web land site regulations are
the same.

The best Internet selling maneuver to use, and the first measure in how to do money
online, is to have your domain. Don't label onto a platform that publicizes its name
too. geocities/mamacooks is not nearly arsenic successful an Internet
selling gambit for Mama Cooks, LLC, as is www.mama-cooks.net However,
.com is so much better, and so much easier to think at and happen than
mama-cooks.net It's especially bad for a retail land site to utilize a hyphen, and while
.net is not awful it's the buss of decease if there is a www.mamacooks.com out
there already and you choose for .net as a result. Eight modern times out of 10 consumers
will stop up talking to, and doing concern with your rival without ever getting
to your Web site.

In a nutshell, Internet selling for your online concern starts with an effective
Web site, and that Web land land land site starts with a terrific sphere name.

Source: professional and personal knowledge

Don't Make The Googlebot Mad!

Internet hunt engines (Google, yahoo, msn, etc.) usage software system called "bots" to see billions of websites. They accumulate information that is used to choose the order of land land sites to expose when person makes a search.

Many old age ago website proprietors began modifying their sites to rank well for hunt engines. One early fast one was to type your keyword over and over in the colour of the page background so the textual matter is unseeable to viewers. Search engine company's soon became wise to this and penalized land land sites that did this by commanding offending sites poorly.

Over clip website developers used many other methods to seek and better ranking. Efforts to artificially better commanding are sometimes called "spam". Search engines now look for many of these fast ones and punish land sites using them.

If you desire your land site to rank better it is very of import to avoid the things that volition consequence in a commanding penalty. Don't do the Googlebot mad!

Here is one example. Right chink on your site, choice "view source", and see what textual matter you have got near the top under "meta name keywords". These words state the hunt engine what is on your site. These exact words should be used in the textual matter on your site. If not it will be considered as a fast one or spam. It's not nice to seek and fast one the googlebot!

Many factors of your land site will be checked for issues. Examples include looking for very small size text, too little or too much usage of your keywords, the content of your first sentence, what associates you have, and the textual matter they use, and many other factors.

A big portion of optimizing your land site is to happen and cut down or get rid of problems. Because of the complexness a good method is to utilize SEO software system to measure your site. You can engage person to make this for you or purchase software system such as as IBP by Axandra. Another option is to have got got the SEO done in the production of your site...look for a interior designer that is skilled in SEO as well as being able to bring forth an attractive site.

I have 15 websites in the mortgage and coverage Fields including Houston mortgage, Houston car insurance, Houston Farmers insurance, and more. It would have got been very expensive to engage person to optimize all my sites. I have got establish that using the SEO software system myself is educational and not too hard. It assists if your land land site hosting company have an easy manner to redact the codification for your site. I like Netfirms for this.

SEO Will Work Best For Your Real Estate Business

If you have got a existent estate business, you desire this to obtain success. You have got to do usage of the popular cyberspace selling in order to accomplish your ends for your business.

By agency of hunt engine optimization, your existent estate concern can obtain success. Definitely, you desire your website to be visited with tons of cyberspace users, to derive traffic and popularity, addition top rank to the hunt engines consequences and to have got got more than profits; you can accomplish these by optimizing your website.

Are you familiar with SEO, make you have the better understand how it works for your existent estate business? Certainly, you can accomplish your ends for your concern if you take clip to optimize your website. Yes, you can make it on your own, but of course, you necessitate to take clip to cognize how to optimize your website especially if you make not have got the better apprehension how it should be done. So in order for you to derive traffic for your website, addition top rank on the hunt engines results, be at Pb with your rivals and to have got more than profits, you tin work with a SEO company.

SEO Company possesses methods, strategies, and experiences that can aid you accomplish your goals. Yes, SEO is quite complicated, so it is better to work with a professional SEO company to guarantee that your existent estate concern will derive success.

Having existent estate business, you definitely cognize that you have got tons of competitors. You will not be popular, you won't be visited by cyberspace users, and your website will be left hanging there if you do not make improvements with your website. Your money will just be set into waste material because you can't do any sale.

Definitely, you cognize that most people utilize the cyberspace to acquire the information that they need, and they acquire it with the usage of the hunt engines. The hunt engines will give about 100s of results, but cyberspace users only trust those websites that are on the top rank. So being on the top rank is one of your goals, but you can accomplish this with the aid of SEO Company. With there schemes and skills, they tin aid you to be on that top ranking of the hunt engine results.

If you desire to cognize how to happen the professional SEO Company that can help you to accomplish all your ends for your existent estate agent, you can make this with the usage of the major hunt engines. If you are into Miami existent estate, simply type the keywords Miami existent estate at the hunt engines and bank check out the websites that are on the top rank, and then look for the SEO Company that made that possible.

There are tons of stairway that should be done in order to optimize your website, but this professional SEO Company cognize all of these stairway and they will do certain that your existent estate concern will obtain success. So start searching for the professional SEO Company that tin aid your business.

Eliza Maledevic Ayson
http://www.jump2top.com

How To Get Backlinks and Increase Traffic To Your Site-Blogs

Getting back associates are the 1 of the of import manner to increase the page rank of the sites. Because most hunt engines
calculating their page rank according to the no of dorsum associates and the per centum of keyword denseness nowadays in the WebPages.

Initial traffic:

Getting the back golf course is one of the complex undertaking in SEO. Because most of the dorsum nexus suppliers anticipate the same traffic or
Quality of back associates returned to their websites from the receiving sites. This volition be the great challenge for novices who have got just started the blogging. In that state of affairs these webmasters should look for the every other ways for getting back links. So it was wise to bespeak the dorsum golf course after getting a sensible traffic. So adding the URL to assorted directories and
hunt engines are the first undertaking to derive traffic.

Choosing Relevant& Qualified Back associate Providers

Choosing the relevant& qualified back associates providers, is the another of import undertaking for the getting back links. Because wrongly placed back associates will not supply right results. Getting golf course from the sites/ blogs which have no adequate page rank will not increase the page ranks. For E.g.

site A have the page rank of 0.And it acquires 50 dorsum golf course from 0 page ranked land sites will not increase the page rank. But getting
the golf course word form page rank 4 or more than land site will surely increases the page rank of the sites. So getting golf course from high page ranked
land sites will supply the expected page rank.

Links from Commenting

Most of them believes that by putting their remarks with their hyperlink will supply the adequate page rank. But it was not
Almost true, Most of the golf course provided through these remark subdivision will not followed by hunt engine crawlers. So these
golf course will not considered as valid dorsum links. But by these hyperlink the visitants can navigated to the commenter's pages.But it
was very few. By checking the places of the golf course will supply the clear thought about whether it is crawlable or not.

Avoid golf course From Over Crowded links

Don't set your golf course where over crowded golf course are placed .Because the page rank was shared among the links. That consequences that
pages will supplies very little amount of page rank to sites. It just like sharing the apples with no of peoples. If no of
peoples are increased, then every 1 acquires little piece of apple. So attempt to acquire golf course from qualified and less golf course placed
sites.

Avoid nexus exchange Programs:

The Mistake done by most of the webmasters to acquire back associates are, getting golf course from exchanging programs. Most of the
exchanging programmes are only dedicated to exchange their golf course to each other. The most of the users participating in these
programmes are webmasters and they are not existent end users. And another of import point is major hunt engines disregard these sort
of nexus exchange from crawling .They are constantly improving their crawling techniques to keep their standard. So getting
thousand golf course in nightlong from these sort of nexus exchange programmes will not give the consequences in longer run.

Social networking

Social networking is the 1 of the celebrated tool having today to acquire back links. Participating in these societal networking
activities will supplies quality and direct golf course to your site. In most fo the societal networking groupings users can see and
share their links. These volition better the page rank and thrust more traffic.

Article writing

Article authorship is the 1 of the best manner to acquire valid dorsum links. Article entries will supply the direct dorsum golf course to
sites. Today assorted service suppliers are available to post your articles and acquire back associates to your site. Writers can set
their signatures on that articles and acquire back links.

Basic Internet Marketing

Internet marketing, just similar to any other concern necessitates basic planning, fiscal support, client relations, merchandises, strategies, and promoting. You'll also necessitate more than or less significant client selling approaches, also employing staff members or scene up a merchandiser concern relationship for online recognition card processing.

If you're nearly to get an IM business, believe cautiously about the wares to sell, since there are certain wares that are not well-matched with selling across the internet, and they may desire to be done by a person-to-person transaction. These wares may be a batch if shipped, as IM concern minutes depend solely upon buying and transportation products. Internet store.

The 1st thing you'll necessitate is an cyberspace store. Likewise in any other business, this is where you'll put all your wares to be sold, and clients will see your cyberspace shop to see around if they can knock into anything they may like. You can outsource or prosecute person to apparatus an cyberspace shop for you. Payments will be made by recognition card game which are processed online, and to procedure it, you will first necessitate to make a merchandiser business relationship with a banking company. Your shop ought to have got a unafraid server, as every recognition card paying client necessitates no uncertainty that the recognition card figure that they come in while paying is intemperately secured from possible theft. Additionally to this, the clients as well desire to be certain that any information that they uncover such as as e-mail computer address or further personal information will be detained only to that transaction.

Your land site will work as the primary window of your merchandises, services and further things that associate to your IM business. Your website should be SEO friendly, as the clients mainly browse the cyberspace in hunt engine for some wares or services, and keywords or keyword fluctuations pertaining to your sort of concern should be highly stressed. A effectual use of the keywords and an SEO friendly cyberspace land land site in a cyberspace directory will convey forth a large amount of hits to your cyberspace site which could take to a more than profitable business. A well plan cyberspace land site and a strategical SEO direction that's regularly kept up will necessitate much of attention, and the cyberspace offerings free information and help concerning these issues, including publicity, blueprint, and even maximizing your SEO capabilities.

How to Get More Web Traffic and Sales with Your Articles

You already submit articles to advance your web site, but are you getting adequate golf course from Google to do your land land land land site shine?

Since submitting articles to ezine directories and web site for six years, my figure of site golf course went over 219,000 sites. Then drop to about 65,000. We submitted three-four articles a twenty-four hours to each land site two years a hebdomad and more. We thought we were smart. But, the regulations changed. This article selling error got solved from my web research and books.

It looks that now Google desires only one article per web land site a week, because they state more than is spamming. That's because so many new land sites got into hosting the article entry game. New proprietors pitch their affiliate programmes and with so many programme glutting the market, article quality have gone down.

Now you can maintain submitting you articles, but instead to just any organic structure and instead of using an article chargeman service that cross thwarts your entries with software system glitches, doesn't reply your electronic mail questions, and thrusts you brainsick causing you wasted clip and money, you'll desire to reconsider manus submitting them. Look for new ebooks that listing the top 20 high traffic web sites. You'll acquire a batch more knock for your vaulting horse submitting only one a hebdomad to them. My helper directs one article to 100 web land sites in just three hours. We follow the once a hebdomad system now.The monthly fee of around $200 is still low-cost viral selling at its best.

Stop cachexia your clip and money devising errors with article marketing. Learn from a manager who have been there and stayed up with the changeless alterations on the web.

"Reciprocal Linking is Dead!" says James Martell, Natural Search Expert!

As an Online Shopfront Owner, Grace Establish Out the Hard Manner That Most Webmasters Gathering Arriving Golf Course are Simply Wasting Their Time! Natural Search Expert Jesse James Martell Tells it Like it is: Inverse Linking is Dead! Grace have her dreaming business. She do brides-to-be dreams come up true with keen wedding ceremony gowns that scope from the very low-cost to the high-end-designer. While Grace basks catering to the demands of a growth Santa Barbara, calcium clientele, sometime last twelvemonth she decided to take her concern to the Net, in an attempt to "grow" her local wedding ceremony gown concern into a national one, reaching an even broader audience.

As a little concern owner, Grace already understood the importance of outsourcing and worked hand-in-hand with a website developer and graphical creative person to make a website that really looked great. She also hired a professional copywriter, did some great keyword research, and had high hopes of getting her wedding ceremony website into Google's top 10 hunt results.

Grace regularly added images of her new stock list and worked with the author to make sizzling verbal descriptions that sold. She was also certain to naturally scatter her keywords throughout, and even added a new article on a different subject she knew would pique her site's visitor's involvement every week.

In a few months, a defeated Grace establish her land land land site on the 8th page of Google's hunt engine consequences where it seemed to stay no substance what she did.

No bride-to-be would ever happen it buried this deep in the hunt engine results!

Sure, Grace was making adequate from the website to cover it's bes and the clip she invested in it each week, but that was it.

Ready to throw in the towel and declare the big amount of clip and money she had invested in the beautiful wedding ceremony gown website a waste, Grace heard about a free 5-Day Backlinks *Audio* Mini-Course, which she could have got delivered right to her inbox, download and listen to from her iPod on her morning clip run, not taking up any more than of her already dwindling free time.

Grace begins to see the visible light Frustrated and knowing she truly had nil to lose (other than her website and the potentially immense online audience and the net income associated with this), Grace signed up for the free 5-Day Mini-Course, which a friend had explained was actually five 30-minute enlightening extracts and commentary from natural hunt expert Jesse James Martell's recent workshop where he talked about the finer points of gaining top 10 rankings at the hunt engines, especially Google.

The friend, who enjoyed consistently good monthly net income from his online business, had told Grace she needed "high quality backlinks" to her site to acquire it in the top 10 hunt consequences and in presence of her mark audience, where she needed to be to turn a existent profit.

But wait a minute! Grace's webmaster already exchanged golf course with a figure of other websites, and she had golf course back to her land site placed on respective other Webmaster's "link" pages.

She thought this would make the trick.

Not so, her friend had explained. "You see," he told Grace, "Most inverse nexus pages generally dwell of a clump of off-topic golf course with poorly created statute title tags, and no existent value to seek engines or visitants to that site, and they have got no arriving golf course to the nexus page itself."

Admittedly, Grace was confused.

"Grace," her friend said, "Think about it like this: the hunt engines, especially Google, find where each page of your website dwells in the hunt engine consequences by analyzing the backlinks to each page."

This was starting to do sense to Grace. The inverse golf course of study to her land land site were being analyzed by Google and the other hunt engines, and because they were on pages of small or no value, the hunt engines simply did not give her site "credit" for these golf course and they really were doing her no good.

Of course, she did acquire some traffic from visitants to those sites, but the hunt engines were not impressed, and neither was she now. She certainly was not going to pass any more than of her clip chasing down arriving golf course of no value.

Backlinking: It all goes crystal clear Grace dutifully checked her electronic mail the adjacent twenty-four hours and saw she had received the session figure 1 of the five Backlinks *Audio* Mini-Course. She quickly and effortlessly downloaded the data file to her iPod and laced-up her running shoes.

Grace smiled. She was on a mission.

Just 30 proceedings in length, the first sound mini course of study was a existent opener. In it, successful online publisher, writer and talker Jesse James Martell gave an enlightening, entertaining overview of what Grace could anticipate from the five sections and provided inside information on how she could implement a successful arriving nexus campaign, and thrust her wedding ceremony gown website into the top of the hunt engine returns.

Was she ever impressed! Martell really cut through the jumble (and the hype) associated with free traffic and provided information she had never heard about on the free traffic that's available through the hunt engines.

Then she heard something she really liked: "Once these rankings are achieved, there is minimum care to maintain your land site there," Martell said. "In fact, you can usually make your care work on a monthly basis. Then, every clip you add a fresh page of content, you can usually see that page ranking at the top of hunt engines in no clip at all."

Grace was always willing to work hard, but the idea of getting everything done initially and then just performing the in progress monthly care thrilled her. Now he was talking her language.

And since top consequences equal higher commissions, Grace was determined to accomplish this and just knew that, after hearing to the first session of the free 5-Day Backlinks *Audio* Mini-Course, this was the information she needed to get this procedure and because it was all delivered in layman's terms, she establish it easy to understand and considered sign language up for the full unrecorded Backlinks Workshop in Martell's online conference room, which her friend have recently taken and given rave reviews!

Martell's free sound summary assists Grace begin to understand what it takes to develop a successful arriving nexus program – one that really works! Martell was a great instructor. What a bent he had for this, and Grace establish herself anxiously awaiting the adjacent four Sessions and hearing to each on her morning time run. In fact, Martell shared inside information about his ain land land land sites and explained how his sites rank so high with Google for his keywords.

Now, this made for an interesting tally and Grace began to finally understand what was needed to catapult her land land land site past times her rivals and into the top 10 winner's circle.

What's more, Martell explained how to place her online rivals and answered her most nagging inquiries on how to for multiple keywords.

Perhaps best of all, Martell explained that golf course back to Grace's website had to be high quality to acquire the hunt engine's "vote," and this meant they had to have:

• Well-crafted, relevant content
• Keyword-rich statute title tags
• Strong newspaper headlines that really corded visitant involvement and function to lure the hunt engines
• Strategic keyword-rich textual matter links
• Good Google PageRank
• Quality arriving links

No wonderment why all those inverse golf course were doing her site (and her bottom-line) no good at all (except for the drip of traffic her site received from the other sites visitors). As she was learning from Martell's free 5-Day Backlinks *Audio* Mini-Course, it's all about the overall quality of a page that the golf course of study dwell on and because most inverse linking pages are not high-quality, reciprocal linking may as well be dead, for its public presentation certain is.

Thankfully, as Martell progressed through the free five-day mini course, he elaborate a proved solution for getting backlinks, or arriving links, as he often called them, and that is through his pad (Professional Article Distribution) technique.

And herein is the pad secret: By providing a quality, interesting, enlightening article to another webmaster who agreed to post it on their site, Grace learned she could acquire two to three solid golf course back to her ain merchandise pages.

Thanks to Martell's free Backlinks *Audio* Mini-Course, Grace also learned:

• Three tips Webmasters must cognize if they are going to have got got a successful arriving nexus campaign
• Some of the stairway Martell utilizes to analyse his competitor's backlinks
• Important information on the topic of reduplicate content
• A few tips on how to form her first backlinks campaign
• How to reach possible nexus partners
• How to near these webmasters with the thought of publication content from (that is relevant to their sites) so she can finally acquire high-quality backlinks for her ain website
• And even about a free service from Google that assists her organize and path this of import data

To have Martell's free 5-Day Backlinks *Audio* Mini-Course delivered to your inbox ready to hear right from your desktop or downloaded to your favourite MP3 player, such as as an iPod, or even your new iPhone, travel to: Enroll today, the tuition is FREE! http://www.work-at-home-net-guides.com/lp/backlinks-mini-course.html

Remember, there are absolutely no twines attached and like Grace, you have got nil to lose and everything to gain, including higher hunt engine results, more than traffic and stronger results!

About the Author

The Value of Backlinks and Backlinking

The world of Internet marketing can seem mysterious at best and downright frightening at worst. Web sites need sustainable traffic, but how exactly can one route attention to one site out of the billions? One answer is backlinks. The value of backlinking as a marketing tool simply cannot be ignored.

You may be wondering exactly what the value of backlinking is for your site. In essence, backlinks are references to your website sitting on someone else's website. The value of this backlinking lies in the fact that search engines use the number - and quality - of backlinks to your site to effectively rank your website's importance.

But that's not the end of the story. The true value of backlinking comes when search engines determine that, due in large part to the backlinks associated with your site, your web site address merits a good placement in their search engine - often near the very top of that search engine's results - all because of these same backlinks.

Anyone who has ever used a search engine knows that if eighty-two million sites match the search, it is quite likely that the one(s) chosen will be listed in the first page or two. This makes sense, since most users assume that the top results are better sources of information and/or products. Therefore, the greatest value of backlinking is that you will be establishing your site as highly important, and even as a leader, if not an authority.

As backlinks are created - again all pointing to you - it is wise to keep an eye on the type and quality of these links. Therefore, monitoring can be of great use to the website owner in determining who is linking to them. Quality backlinking, in a natural style, works best when creating your website as an authority site.

The best way to look at backlinking is often from the reverse. For example, if a site that sees very little traffic, and is usually dismissed by the major search engines, is connected to your site, it will not help you at all. However, the value of backlinking to well-established and highly authoritative sites is immeasurable; they will have a much better effect on your return in search engines.

To the online marketer, the value of backlinking cannot be dismissed. Establishment of high quality backlinks is an integral part of internet marketing success. This simple measure can increase web site traffic significantly, which is the single most crucial element necessary for success on the web.

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Components Of Search Engine Optimization

A number of factors are important when optimizing a website, including content, structure of the websites' copy, page layout, HTML meta-tags, standards used for designing HTML pages and the submission process. While a site is being optimized it includes four main components - Researching Keywords, Adding META Tags, Submitting website on various search engines and Exchanging links with other related websites.

The activities that are performed on the website pages are placed under 'On Page SEO' and activities which are not performed on the website pages falls in 'Off Page SEO' head. The process of optimizing a website starts with researching keywords, then on page and finally off page, which is an ongoing process.

On Page SEO

1) Keyword Research - It starts with browsing the website in detail, having discussions with the site owner to gather information about business model and target market. Basis this keywords for which the site will be optimized are researched.

2) Google Analytic Account - This tool of Google gives administrator an option to keep viewing the traffic hitting the website on different pages. To use these tools an account is to be created with Google, further to which a code is provided which is to be added in all the pages of the website.

3) On Page Optimization - Once keywords are finalized, we will get started will adding META tags and making any changes to the page required for Search engines to parse. These changes do not have any affect on look & feel or style of the website. Also at the same time code for Google Analytics will be added. This process mainly comprise of adding META tags, chosen keywords, phrases to make them more SEO friendly with respect to the selected keywords, adding H1 tags, ALT tags checking for broken links.

Off Page SEO

1) Search Engines Submission - Once the On Page is done site will then be submitted to all major search engines and this process of submission will again be repeated after 6 months for new pages to get indexed.

2) XML sitemap for Google - An XML based sitemap will be created for Google, this is required to index all the pages in the website and differentiate the relative weight-age of each page.

3) Directory postings - During this the site will be listed on various free directories. This submission will again be done gradually to ensure organic growth of the website. Submitting to all the directories in one time will invoke filters and may adversely affect the site ranking.

4) Link Popularity Activities –
- Improve and analyze link popularity periodically by increasing related quality Inbound links.


- Articles and press releases related to the business will be posted on related websites to have maximum back linking.


- Registering and posting in various related forums.

Obtain Success With the Aid of the Best SEO Company

SEO is the thing that stirs the online marketing world. So if you have online business, for sure you have heard about SEO.

Yes, you may have heard the term SEO but do you truly understand it? Do you know what can SEO do to your online business? You have to continue reading to have the questions to these questions.

What is SEO - it stands for Search Engine Optimization. SEO or search engine optimization is the process of increasing the traffic of your website and it can bring visibility and popularity to your website. It is a helpful and valuable tool that can make your business be popular and to earn plenty of money. Even if your business have good products, if you do not have visitors in your website, then you will not gain customers an earn profits. With the aid of SEO, you can gain a lot of visitors and you can turn these visitors as your customers.

Most people use the internet for information, products and even services. They search for their needs through the search engines. As you can see, as you type a specific keyword at the major search engines such as Yahoo, Google and MSN, you will find a lot of results – about thousands of results. But of course, those results that are found on the top rank are the ones that visitors or internet users will take time to look and visit. Since they believe that those results are the reliable ones for the information, products or services that they need.

Now, you maybe wondering on how your website gain traffic and can be on the top rank of the major search engines and can be ahead of your competitors online? For you to achieve all of these, you have to make use of search engine optimization. Search engines use algorithms so to supply answers to users who are searching for information online.

Search engine optimization uses a lot of methods in order to make sure that your website remains at the top of the search engine listings. This happens through the keywords articles. So in order to remain on the top rank, you have to create valuable articles that are useful to internets users and with the search engines as well.

In order for you to achieve you goals – to be on the top rank of the major search engines, to obtain traffic, visibility and popularity, to be ahead of your competitors and to earn a lot of profits, it is better to make use of the best SEO Company who can do the work for you effectively.

Maybe you are wondering on how to find the best SEO Company that can aid you in achieving success. One good way to find the best SEO Company is by typing your business theme or topic on the major search engines such as Google and Yahoo. Like for instance, if you are into Florida real estate, then type Florida real estate on Google or Yahoo, surely you will be given a lot of results but just open those on the top rank and look for the SEO Company that made them on the top. Then simply contact the SEO Company.

Definitely, this SEO Company can make your website and business successful since the Company will use effective tools to achieve your goals.

Eliza Maledevic Ayson

Jump2top - SEO Company

Link Popularity - Why it Should Be a Main Element For Your SEO Campaign to Be a Success

WHAT DOES LINK POPULARITY MEAN TO YOU?


When a fellow website owner decides to add a link to your site from one of his pages, what he is actually doing is validating the fact that the content in your site is relevant to the content in his site. It is also an acknowledgement from him that his site visitors should also be visiting your site to gather even more information regarding whatever subject matter it is that both of you have designed a website for.

THREE ELEMENTS THAT ALL INCOMING LINKS FROM OTHER SITES SHOULD HAVE


Because you have to make sure that the search engine spiders will rank you higher if they find sites that are as relevant to your main topics as you are, you should always make sure that your incoming links from other sites include these important elements:

1. QUANTITY


Most search engines such as Google and Yahoo! will not even allow a website to be submitted unless it has at least one or two relevant links to it before the submission process can be completed. You have to be sure to have at least ten really good and content heavy sites that share the same topics and subject matter that every page on your site also contains.

Google likes to see a lot of relevant links to your site coming from larger and more established sites before they will even consider giving you a top twenty placement in their page rankings. A good way to get a sizable amount of links set up for your site is by doing an intensive search on Google by entering the keyword phrase that describes your website perfectly. Once you do that, go to the top thirty sites that you find and examine each site thoroughly before you e-mail the webmaster at each individual site to ask them if they would link your site with theirs.

Most websites encourage new site owners to link to them by having a "Link Your Site" page on one of their main category pages. Just go to each site's navigation bar to look for it, and if that fails, go to the "Contact Us" page and kindly request a link to be set up between you and the site that you feel will benefit your web pages by being associated with yours.

2. RELEVANCE OF THE INCOMING LINK


If your website happens to be about the drivers of NASCAR, then you better not link your web pages that deal with that subject with a site that is all about daytime soap opera. For one thing, your site visitors will be none too pleased to be driven to a site that never had any intention of going to, and the search engine will take you down ten pegs as far as your page ranking is concerned because of the irrelevancy of that particular site.

You have to make sure that ALL of your incoming and outgoing links have the highest degree of relevancy to your own web site, or you really will be penalized by Google and Yahoo!, which will result in the ultimate failure of your SEO campaign.

3. A HIGH DEGREE OF QUALITY MUST COME FROM YOUR INCOMING LINKS


One of the ways that Google gauges site quality is by the time frame of when the website was first submitted for approval by Google. For example, if a site was approved by Google in 2001, that site would be looked on as being of higher quality than a site that was approved by Google in 2003. So if you can find ten sites that were formed before the year 2000 and they have a high degree of relevance to your particular site, those are the ones you should pursue to link your site to.

Google is the only search engine that feels that way, however, so you should also examine the other elements that Yahoo! and MSN believe must be contained in your site to distinguish it as being of high quality. The best thing that will distinguish your site as being of good quality is by having relevant and detailed information in all of your text content.

By this, I mean you must have links in your web pages articles to other sites or web pages that will give the web reader a more descriptive analysis of the subject or topic you are discussing in your web content or blog content. You must also have descriptive text images for your photos or pictures on all of your pages as well.

As long as you follow these rules, any website owner will achieve success through great link popularity.

Aaron Wall's Vision On Search Engine Optimization (Part 1 Of 3)

Because of the fact that Aaron Wall's SEO Book is now available for sale on ebook-scene we provide three articles in which Aaron Wall gives his comment on the different ranking factors search engines use. Together with 37 other SEO experts Aaron Wall voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). Each factor regarding the search engine optimization is listed, briefly described and added with Aaron Wall's comment.

Keyword Use Factors.

In this first article we concentrate on the use of keywords on your website. The following components relate to the use of the user's search query terms in determining the rank of a particular page.

1) Keyword Use in Title Tag


Placing the targeted search term or phrase in the title tag of the web page's HTML header.
Aaron Wall about this: "If it is overdone it can actually supress a site's rankings, but if the site is well mixed and the titles look more like descriptive newspaper titles than overt SEO it helps a lot. Plus many people link at documents by their official names, and thus the title acts as anchor text for viral content".

2) Keyword Use in Body Text


Using the targeted search term in the visible, HTML text of the page.
Aaron Wall says: "If it is overdone it can suppress rankings. I think they are moving more toward topic analysis to learn what is relevant though".

3) Relationship of Body Text Content to Keywords (Topic Analysis)
Topical relevance of text on the page compared to targeted keywords.
Aaron Wall his comment on this issue: "Using semantically related terms allows you to help associate your page with other topical pages and helps your page rank for many long tail keywords".

4) Keyword Use in H1 Tag


Creating an H1 tag with the targeted search term/phrase.
Aaron Wall about the use of keywords in the H1 Tag: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".

5) Keyword Use in Domain Name


Including the targeted term/phrase in the registered domain name, i.e. keyword.com.
Aaron Wall about this: "If the domain name is an exact match I believe it is strongly weighted because it might be a sign of a navigational query. Plus having an exact match domain means their were either early to their topic (and thus perhaps a topical leader), or they may have paid a domainer nosebleed prices for the domain".

6) Keyword Use in Page URL


Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
According to Aaron Wall: "Not weighted anywhere near as much as an exact match domain name, but helps improve CTR (and thus relevancy if CTR factors into relevancy scores) and some people will link to pages using the URL as anchor text".

7) Keyword Use in H2, H3, H(x) Tags


Placing targeted terms in the H2, H3 headline HTML tags.
Aaron Wall about this: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".

8) Keyword Use in Alt Tags and Image Titles


Using target keywords inside alt HTML tags and img title tags.
Aaron Wall says: "Important for helping images rank, but not as important for helping a page link, unless the image is a hyperlink, in which case the alt text acts similar to anchor text".

9) Keyword Use in Meta Description Tag


Utilizing keywords in the meta description tag in a webpage's HTML header.
Aaron Wall: "If done well it helps improve CTR by making your listings look more appealing. May hurt your rankings if it is too well aligned with the page title".

10) Keyword Use in Meta Keywords Tag


Utilizing keywords in the meta keywords tag in a webpage's HTML header.
Most of the SEO experts agree that this last component doesn't influence rankings at all in Google which doesn't index the information provided within it. Is fractionally weighted with Yahoo, but should only help if there are no other pages indexed that actually use the words in more important areas of the site.

(Next week Aaron Wall's comment on page attributes)

The Kings Of The Internet

In order to be at the top, you have to learn what it takes to get to the top, first. Since google is the top rated search engine, this is the only one you really need to focus on.
Google is the king of the hill. The top dog. Google is the king of the internet.

So, how can one be a king of the internet like Google?

The kings of the internet are the ones who not only understand search engine optimization (SEO) but understands google. Google LOVES content. The more targeted content you have, the better your rankings are. The best websites are the ones that are built around links and content. The very best way to have a massive amount of traffic swarming to your website on autopilot is to have lots and lots of targeted content. Make sure that its relevant, interesting, and compelling for your customers. You can NEVER have too much content. Content is king. So, to answer the question, How can one be a king of the internet like Google? Simple: have LOTS of Content.

If you don't find yourself to be a good content writer, one thing you can do is hire a reputable seo content provider. Just search for "low cost freelance content providers". There are tons of them out there looking for work. Just make sure that you have did your homework on them and make sure that they are reputable.

Things that Internet Kings do to generate Multi-Million Dollar Empires

Create New Niches


Dominate their markets


Wipe out competitors


Create/Add LOTS of valuable content

The thing what is so amazing about profiting online is their really is not just one way a person can make money online. The profit potential of the internet is so broad. But if you truly understand the tips stated above, you are half way there as well as you are ahead of the pack.

As the old saying goes, "In order to score, you have to get in the game".

The Kings Of the Internet are the movers and shakers of the world. They set their goals high and are determined to achieve them.

Search Engine Visibility News - The Values of Search Engine Optimization

The Web is growing at an exponential rate. ComScore Networks reported that in January 2007 there was a whapping 747 million active Internet users, a 10 percent increase versus January 2006.

Every day, individuals on the Web use major search engines to launch over 400 million queries for products, services and information. Can they find your Web site? Successful online marketers recognize the potential of this enormous online market, and have developed comprehensive Web site positioning strategies for capturing their share of this immense market.

Search engines are the most popular vehicle to connect users to Web sites. Search engines and directories provide the first step in the online communications link. Search engine results are the bridge between potential consumers and your Web site. It is crucial that your Web site possess search engine visibility and that it is listed prominently (the top 30 results) within search results for relevant key phrases.

Search Engines: Permission Marketing

The Internet is an interactive medium where we can be "in touch" with interested parties 24 hours a day, 365 days a year. Potential customers use search engines and directories to locate content and discover new Web sites every day, and a typical search query will often result in over a million search matches. If you have not considered a Web site positioning strategy, you are probably losing valuable business.

Over 80% of Internet users use search engines and directories to find Web sites, according to Forrester Research.

Online shopping continues to grow at a healthy clip. It reached a total of $65 billion last year, jumping 26 percent higher than the previous year.

Internet spending for 2006 totaled $102 billion, an increase of 24% from the previous year.

The first 10 results for any search have click-thru rates of 65% according to a study by Berrier & Associates.

A study conducted by IMT Strategies found that search engines are the #1 way people find Web sites. Random surfing and word-of-mouth ranked second.

Traffic from search engines is the most valuable kind of internet traffic because it is comprised of people actively looking for a specific product, service, information or solution.

Search engine users make four separate and distinct choices:

* They don't usually go beyond the first 30 search listings.

* They choose to use the Internet to research an issue or solve a problem.

* They choose one of the 8-18 major search engines to launch their search.

* They choose a particular keyword or phrase as the basis of their search.

These are highly qualified targeted visitors. They are very close to reaching a buying decision. This is the visitor you want to attract. These are buyers, not window shoppers.

Search Engine Optimization - Is it worthwhile?

After spending thousands, even millions, of dollars developing a Web site, businesses often discover that the site is invisible in the major search engines. Failing to take your Web site's search engine and directory visibility into consideration when making site development decisions, is an untimely and expensive mistake.

Businesses must either reinvest in a post-launch redesign of their site, or accept the extremely limited results that they will achieve with their site. Recognizing the importance and the need of search engine optimization in the development of your Web site is very important in your online success.

Creating customer satisfaction and loyalty?

Users of Internet search engines are on a mission to solve a problem. How quickly they are able to find an answer to their problem is directly related to customer satisfaction. How quickly they are able to find your Web site, if they are searching for you by name, is directly related to their opinion of your brand. A lifetime relationship with your brand is at stake every time someone conducts a query via a search engine.

Only one of two outcomes is possible each time a member of your potential audience, or an existing customer, performs a search in a major engine:

* They will find your Web site or a competitor's Web site.

Your online success is very dependent upon the quality and success of your Web site positioning campaign. A search engine optimization strategy must be created and implemented so that your Web site can be found in the major search engines and directories when someone performs a keyword or phrase query relevant to your site's product or service offering.

There is alot at stake every hour of every day that you do not have a comprehensive Web site positioning strategy in place. You are losing critical revenue with every passing minute.

Long Term Search Engine Optimization Strategies

When it comes to what works in the search engines, a lot of advice you read is the latest flavor of the week or loophole that someone's uncovered that will help you get great search engine rankings… for about a week.

It's also true that little things change on a monthly or weekly basis. These little changes can be almost impossible to keep up with.

So what's a person supposed to do to get great search engine rankings?

Simple. Stop focusing on the little things, like tweaking your keyword density, or changing your meta tags, and focus on the factors that are going to matter long term.

Fortunately, there are some basic principles that you can apply that can help you weather the storm of constantly fluctuating search engine algorithms. These are methods that have worked for years, and will work for the foreseeable future.

1) Write Great Content

Make the focus of your site on having really good content. I know that if you've read some of my previous articles, you'll know that I continually harp on the importance of having great content. Well, the reason is that the search engines want to rank the sites that have the best content the highest. Also, people will naturally link to great content. Give the search engines and people what they want – quality content. Avoid quickly thrown together crap, and if you hire writers, make sure they know the subject matter they're writing about.

2) Update Frequently

Your website should be updated frequently. This means not just going in and tweaking what's already on your site, but having a steady stream of new content flowing into the site. I like to use blogs for this purpose since they're really easy to use and maintain.

3) Get Links

Build up your links. You should always be seeking out quality one way links. Whether you're using article marketing, directories, or press releases, be proactive in getting new links to your website.

Once you start focusing on long term optimization methods, you'll find that your rankings will improve without you having to go in and make little changes every time you read about what the search engines are favoring that month. Your content will rise to the top over time without you needing to constantly mess with it.