The Reverse Pyramid - Niche Markets and How to Find Yours

If multi-level and network marketing have been called pyramid schemes and scams, niche marketing is the reverse pyramid. Niches, as they are referred to on the web, occur naturally when one segment of a larger group is left out or separates itself in some way from a larger marketing trend. On the web, these niches are expanding and fragmenting rapidly and E-marketers seem to chase them around trying, usually unsuccessfully, to sell them something.

Positioning yourself on the front end of a trend is the ideal place to be. Let's take popular culture for example, when Pirates of the Caribbean was first released several years ago let's say you had an struggling online store that only sold embroidered pirate eye-patches and wooden legs you average 5 sales a month from November to September, sales peak in October with your store pulling in 5 times as many sales. But then Pirates of the Caribbean is released and your sales spike again with the prerelease hype, and sales spike with the release of the movie, they drop off as the movie goes to DVD but your sales stay elevated because of the buzz around the movie and the hype of more Pirates of the Caribbean movies to come.

You have had many custom orders for embroidered eye-patches with kid's names on them, pink eye-patches, etc. Your business is positioned well and operating on top of a niche in the Internet market. There are more and more eye-patch and wooden-leg sites starting to pop up all around you, but your custom sales stay consistent even though your don't sell any stock eye-patches anymore because the other sites are selling patches for .25 cents less than you. Sales still spike in October and each time a new Pirate movie is released. Now that you have grandma doing all the embroidery for the eye patches, you've built another site selling Magic Wands and Wizards cloaks waiting for the new Harry Potter release . . .

So how do you go about finding your niche on the Internet?

It's kind of like asking what came first the chicken or the road right, wait I got that mixed up . . .

Well if you're like 99% of the visible Internet marketers out there you try to find a sub-niche in the selling of riches and niches market (i.e. the MLM, get rich quick, and Network Marketing markets). If you're a true niche marketer you do some market research and you carve yourself out a niche within a sustainable and profitable market. You become friends with Google and Yahoo's Keyword tools, you buy books and you do research on what your market needs, wants, and can afford. You find a great (I didn't say cheap) webhost. Then you get busy creating content to satisfy your hungry customers. Get carvin . . .