Search Engine Marketing

Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those early win opportunities.

Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. To increase the number of quality visitors to your website and boost online conversions, it’s essential to understand the key attributes of SEO: website structure, search term research, content creation and link equity.

The essence of a successful strategy is knowledge. With over 62% of the UK population now online and spending £5bn over Christmas 2005, you need to understand your online audience and their searching habits. A clever strategy will measure and analyse search term performance, visitor traffic from Google, Yahoo and all the main search engines and competitor activity.

Remember, SEO is not a mystery. It’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.