Should I Use Article Marketing Techniques Or Do I Bum It?

Article Marketing is a successful way to acquire traffic for your website. It has become more popular recently especially with the coined term "Bum Marketing." There are differences to each technique, but basically they are both Article Marketing Techniques.

Article Marketing is easy to implement and can be very effective for acquiring free search engine traffic. For the record it is considered off page SEO.

Basically, you write a short 300 to 500 word article on a niche market keyword and add a keyword rich link in your bio box to the website you want to promote. You then submit the article to one of the many article directory sites and anywhere from 2 days to two weeks you should be listed in the search engines.

Repeat the above step a few times with different articles in the same niche as your website with another niche keyword linking back to your website and you will be listed very fast in the search engines.

Bum Marketing is a name that was coined in the last year. It is exactly the same as Article Marketing but with a slight twist.

You would write the same short 300 to 500 word article on a niche market keyword. But, this time you want to use what is called a "long tail" keyword.

This keyword is so exact in its phrasing that usually has very small amounts of searches done using it every month. And, the kicker is that it has very little and sometimes no competition for that keyword. This means that there is practically no website competing to use the keyword. If you are really lucky there is also little to no PPC programs using that keyword.

Long tail keywords are popular now because it is felt that anyone that does search for this type of keyword is a "hungry buyer." It is reasoned that a searcher is looking for a precise item for example "charcoal pre-filter for Honeywell Air Cleaner" instead of using the general keyword, "Air Cleaner."
General keywords are considered hard to convert to sales. A searcher of a general keyword is a so called "tire kicker" who is shopping around but has not made up his mind to buy.

Finally, in the author's bio box of a Bum Marketing article you link directly to the affiliate program you want to promote instead of linking to your website. I think it is similar to the Google Cash promotion method used in promoting via Adwords.

In a nutshell these are the differences between Article Marketing and Bum Marketing. Both are very effective at becoming a successful Affiliate Marketer.