Saturday, June 30, 2007

Rhode Island Craigs List - 3 Simple Surefire Ad Posting Tips

Craigs list is a great advertising resource, as it is a very popular classified ad site that is free. There are many categories as well as subcategories which makes up all the huge amount of classifieds.

However, find your way around craigs list is not that difficult. You can just click your state and/or city then go the ads for what you are looking for like for example, rhode island craigs list to go to rhode island page of craigs list.

By using the rhode island craigs list example, posting to it is actually quite simple and straightforward. Plus, it is completely free to post, except if you wanted some exclusive rankings for your ads.

Posting to any craigs list or just rhode island craigs list although simple, but there are still some things that you need to take note so that your ads will be effective.

By following the 3 tips given below, you will be able to get your ads to be clicked on every time it is posted.

1. Catchy Headline

To be able to come up with catchy headlines, one must have the creativity. But if you do not have, you can also do it still with no problems. All you need is a little bit of time.

Try to generate up to 100 headlines at one brainstorming session for a single product or service you have, and pick the most catchy one at the end. Don't pick it during the brainstorming session or it won't work well.

2. Unique Headline

Making your headline unique has always been the crux of getting the attention of potential visitors and potential clients. To make your headline stand out from among the crowd, you will have to make them unique. You can include special characters such as @#$% just in front of your headline so that they will appears more distinct to the readers.

3. Personalized Headline

What do I mean by personalized headline? It is not the normal means of those personalized email that are sent to your with your firstname in it. These are actually quite simple.

All you need to is to get your own domain name so that you can achieve two things. One is to give your uniqueness to your ad and also to let you determine which city your ad was placed in.

In short, to post an effective ad in rhode island craigs list that will get clicked on every time is by following these simple tips so that your craigs list posts can actually be more noticeable.

Labels: , , , ,

Friday, June 29, 2007

Conversions Is King

Ecommerce is defined, in the most basic sense, as online sales. It specifically speaks to the sale, retail or wholesale, of tangible goods. This is a very popular way of starting a business online. However, most entrepreneurs choose make a deadly mistake of choosing price over quality. You need to use an experienced web design company to design and implement your online store, the truth is more ecommerce websites fail than succeed.

In order to increase sales, you must first incorporate successful ecommerce web design in your business.

What Goes On the Home Page?

Of course, you should have a professional look for your ecommerce website. This look " brand" should be used on every page of the site.

What you put on the home page of your ecommerce site is very important. One thing you do not want to do is require excessive scrolling. You should be concise and focus on getting visitors to click to product pages.

You should definitely include a keyword rich blurb about what your ecommerce company sells, what makes you different, and a wish that the visitor explore your catalog. It is eye-catching to include a special "what's new" box. You should also include several product pictures.

User Friendly Navigation

Since your goal in successful ecommerce web design is to get the visitors to visit the product pages, you must make the navigation extremely user friendly. It should be clearly displayed horizontally across the top or in a column down one side of the page. The links should be of uniform color and style, be descriptively titled, and have alternate text that explains more fully what to expect.

Product Pages

In a normal ecommerce store, there are category pages with several products on them, and then individual product pages that give more detail. It should be extremely easy to purchase a product from either of these.

You must include a quality photograph of the product you want to sell. You must also include all pertinent information such as size, use, color, style, and attributes.

Shopping Carts and Check Out

The shopping cart software is the program that allows your ecommerce customers to save all the items they with to buy and then pay for them all at once. Adding products to the shopping cart should be as easy as clicking one button. There should also be a "View Cart" button where they can see what they have chosen so far.

Checking out should be done in as few clicks as possible. There is no reason to have customers go through several pages to input their address, their billing information, and submit the order. This should, of course, be done over a secure connection only.

Before you can worry about marketing, customer service, or even product procurement, you should focus on your ecommerce web design. In order to be successful, customers must be enticed by the look and then be able to purchase products easily. Following the above tips will help you build a successful ecommerce business.

Labels: , ,

Thursday, June 28, 2007

Affiliate Marketing Ideas - Always Check The Market For THIS First

Affiliate marketing could possibly be your ticket to financial freedom, if you are willing to learn the ropes, take action, be persistent and stay focused. You must also "test the waters", so to speak, in order to find a profitable idea before you begin. This involves doing keyword research to see if there is a need for what you are offering. If so, are there other affiliates trying to make money there too?

Don't be afraid of competition as long as there's not so many that it just wouldn't be smart to try and enter that market. An example of this would be visiting Google.com and after researching your primary keyword phrase seeing a lot of pay per click advertisers bidding on that phrase. Some is good, but anything more than 20-30 is probably too much to tackle for someone just starting out. You also don't want to jump into something that has 200 million listings right away. You are looking for "low hanging fruit". These are keywords that have decent traffic, some competition, but not a huge amount and an affiliate marketing idea that will be profitable enough to make it worth your while to do the work.

I always recommend that new people try to start off in affiliate marketing by doing something that they love to do. You'll be doing a LOT of writing and it's much easier to write about things that you love to do than it is to have to learn something new or, worse yet, take on something that you really don't enjoy just because you think there's money in it. Been there, done that. It's just not necessary with all of the options available now.

Sit down and make a list of 10-20 things that you either love to do, don't mind doing or know a lot about from job experience, college, ect and then start looking at those markets by doing keyword research. Look at the markets FIRST! You could have the latest, greatest product on the planet, but if there isn't a market for it you're dead in the water. Look and see what others are selling and also look at "how" they're selling it. Get yourself prepared with a few affiliate marketing ideas and solid research before you start and your odds of succeeding will skyrocket! Good luck!

Labels: , , , , , , ,

Tuesday, June 26, 2007

Critical Steps to Online Success- You Have Your Squeeze Page - Now What? You Need a Download Page

Let's quickly recap how your website is going to function
in the early days of your business.

You can get away with just two pages on your website to
start with:

1. A Squeeze Page


2. A Download Page.

Your Squeeze Page is your first brief sales page. It's
often your visitor's first real exposure to you so it
should be welcoming. It contains your headline, some bullet
points and your Opt-in Box for your visitors to accept your
free offer and subscribe to your list.

I'm assuming you have built your squeeze page and uploaded
it to your site and now you're ready to start getting
traffic. When they visit your site your interested visitors
will leave you their contact information and your
autoresponder will send them your "verification notice".
They open their email and confirm their request.

What now?

You now want your autoresponder to send them your
"download page" so they can download your free product or
make payment for a paid product.

So it's now time to design your "Download your Book" web
page.

What exactly is this page all about?

It is usual to offer your visitor a "Free Gift" as a thank
you for joining your "Newsletter or Ezine List". If you are
in the business of Internet Marketing then that gift will
probably be a "How to" book of some kind or a piece of free
software or whatever…something they can easily download.
When your visitor fills out the web form on your opt-in
page they will receive the "verification email" and when
they click the link in their email you want your
autoresponder to immediately send them a webpage from which
they can download their free gift.

So this page is really simple. It contains a link to your
"Free Book".

In it's simplest form it says briefly:


_____________________________________________


Welcome - this is where you can download your "free gift"


Just Click the link below and download to your PC.


Here's the link:


http://www.your-website-domain.com/your-free-book.html


__________________________________________________

So you want to have this page uploaded to your website
into a folder called "download-page" (or whatever you
choose) along with the Pdf file for your book.

And that's it…you're ready to go.

Keep on Winning

Regards

Jim

Labels: , , , ,

Monday, June 25, 2007

What Really Works?

There have been many newbies and veterans
asking the common question of what really
works in trying to market and build a successful
Online/Home Network Marketing Business.

This is a hard learned virtue that the many
never find the truth on. After a few painstaking
years many finally say, "The heck with it, I can't do
this because I guess I am not one of the special ones".

Some even quit after a few short months because they
do not have the patience or endurance for success.

But the main reason for failure really is the huge
miseducation.

Let's be honest okay.

All of our wonderful network marketing companies
give us a website, some marketing tools and say
"Okay, have at it and Go-Go-Go, Rah-Rah-Rah".

They mean well but this is the for sure doom route
to Online Home Business/Network Marketing failure
for over 95% of people who have dreams that make
the decision to get started in our abundant wonderful
industry.

I am talking from experience and not from what I
heard or read in a book somewhere.

My advice is this..., do not market with the resources
and tools that your company gives you because
most of the time "It Just Flat Out Doesn't Work!".

Yep, I said it.

Mostly all companies tell you the wrong ways to
build your Online Home Business which is why we
have the huge over 95% failure rate. And again they
mean well but tons of network marketers know their
techinques work to a minimum.

Most Networkers don't even earn $300 per month
residual income after they have been building their
business after a couple of years because of this
miseducation I am talking about.

And trying to build your business in a Social Network
will keep you stagnated for sure because everyone
wants you to join them in their venture. Therefore look
at a Social Network as what it is "A Social Network"
okay. It is a wonderful and fantastic place to meet
new people and develope relationships which is
awesome and needed.

Okay, let's get to the main point that you need to know.

You can take it or leave it, but hopefully you'll take it
because it is the truth.

There are primarily six things you want to avoid
and seven things you want to get very good at when
trying to build your business.

I am opening up my big mouth because I have "been
there" and "actually done that".

Get familiar with the six techniques that most
of the quiet successful network marketers know
and you will be on your way.

You will be glad when you learn them. I know
I was.

Your success will speed up very very fast
and you will be on your way to life freedom.

I am here to help.

Labels: , , , ,

Saturday, June 23, 2007

The Value of Backlinks and Backlinking

The world of Internet marketing can seem mysterious at best and downright frightening at worst. Web sites need sustainable traffic, but how exactly can one route attention to one site out of the billions? One answer is backlinks. The value of backlinking as a marketing tool simply cannot be ignored.

You may be wondering exactly what the value of backlinking is for your site. In essence, backlinks are references to your website sitting on someone else's website. The value of this backlinking lies in the fact that search engines use the number - and quality - of backlinks to your site to effectively rank your website's importance.

But that's not the end of the story. The true value of backlinking comes when search engines determine that, due in large part to the backlinks associated with your site, your web site address merits a good placement in their search engine - often near the very top of that search engine's results - all because of these same backlinks.

Anyone who has ever used a search engine knows that if eighty-two million sites match the search, it is quite likely that the one(s) chosen will be listed in the first page or two. This makes sense, since most users assume that the top results are better sources of information and/or products. Therefore, the greatest value of backlinking is that you will be establishing your site as highly important, and even as a leader, if not an authority.

As backlinks are created - again all pointing to you - it is wise to keep an eye on the type and quality of these links. Therefore, monitoring can be of great use to the website owner in determining who is linking to them. Quality backlinking, in a natural style, works best when creating your website as an authority site.

The best way to look at backlinking is often from the reverse. For example, if a site that sees very little traffic, and is usually dismissed by the major search engines, is connected to your site, it will not help you at all. However, the value of backlinking to well-established and highly authoritative sites is immeasurable; they will have a much better effect on your return in search engines.

To the online marketer, the value of backlinking cannot be dismissed. Establishment of high quality backlinks is an integral part of internet marketing success. This simple measure can increase web site traffic significantly, which is the single most crucial element necessary for success on the web.

==========================================

Labels: , , , , , , ,

Friday, June 22, 2007

Components Of Search Engine Optimization

A number of factors are important when optimizing a website, including content, structure of the websites' copy, page layout, HTML meta-tags, standards used for designing HTML pages and the submission process. While a site is being optimized it includes four main components - Researching Keywords, Adding META Tags, Submitting website on various search engines and Exchanging links with other related websites.

The activities that are performed on the website pages are placed under 'On Page SEO' and activities which are not performed on the website pages falls in 'Off Page SEO' head. The process of optimizing a website starts with researching keywords, then on page and finally off page, which is an ongoing process.

On Page SEO

1) Keyword Research - It starts with browsing the website in detail, having discussions with the site owner to gather information about business model and target market. Basis this keywords for which the site will be optimized are researched.

2) Google Analytic Account - This tool of Google gives administrator an option to keep viewing the traffic hitting the website on different pages. To use these tools an account is to be created with Google, further to which a code is provided which is to be added in all the pages of the website.

3) On Page Optimization - Once keywords are finalized, we will get started will adding META tags and making any changes to the page required for Search engines to parse. These changes do not have any affect on look & feel or style of the website. Also at the same time code for Google Analytics will be added. This process mainly comprise of adding META tags, chosen keywords, phrases to make them more SEO friendly with respect to the selected keywords, adding H1 tags, ALT tags checking for broken links.

Off Page SEO

1) Search Engines Submission - Once the On Page is done site will then be submitted to all major search engines and this process of submission will again be repeated after 6 months for new pages to get indexed.

2) XML sitemap for Google - An XML based sitemap will be created for Google, this is required to index all the pages in the website and differentiate the relative weight-age of each page.

3) Directory postings - During this the site will be listed on various free directories. This submission will again be done gradually to ensure organic growth of the website. Submitting to all the directories in one time will invoke filters and may adversely affect the site ranking.

4) Link Popularity Activities –
- Improve and analyze link popularity periodically by increasing related quality Inbound links.


- Articles and press releases related to the business will be posted on related websites to have maximum back linking.


- Registering and posting in various related forums.

Labels:

Thursday, June 21, 2007

Making Money Online - Is it Really That Hard?

The topic of how to make money online is a popular one. In fact, a Google search returns nearly two hundred million responses to that query. Obviously, there are many people who are interested in making money online or working from home. Why, then, are so few people able to actually do it?

There are several reasons why making money online is difficult to do.

The Web is competitive; it is difficult to find a niche today that isn't already being exploited by someone else.

Setting up a business on the Internet may require a cash investment that some would-be entrepreneurs simply don't have available to them.

Going into business online may require a skill set, such as writing or programming skills that some people who would like to get involved just don't have.

While these may be obstacles to certain types of moneymaking ventures, it doesn't eliminate all of them. In fact, there are hundreds of ways to make money that don't involve large investments of cash, programming skills, or the ability to push online giants such as Amazon out of the marketplace.

Here are a few examples of ways to make money online:

  • Create your own online store. You don't need to know how to build a Website; many Web hosts offer complete, "turnkey" shopping cart systems. You just need to fill in the blanks to add merchandise. Some wholesalers will even drop ship merchandise for you, so you don't have to stock or ship the merchandise yourself.
  • Sell things on eBay. If you aren't the sort of person who likes finding bargains at garage sales, you can even make money promoting eBay. The auction site will pay you a small commission for every new customer you send to them who signs up and bids on something. Some eBay partners earn more than a million dollars per year this way.
  • Create a blog. If you do have the ability to write a bit, you can create a blog about any subject that happens to fascinate you. Google or any one of a number of other companies can place advertisements on your blog that pay you if anyone clicks on them. Each click won't pay much, but it can add up over time.
  • Sell products through affiliate marketing. There are no limits to how many different things you can promote online as an affiliate. Amazon has an affiliate program that pays you a commission if you send someone to the site that buys something.
  • The possibilities for making money online are endless, if you only put your mind to it. If you can't come up with ideas on your own, just do a Web search. After all, there are some two hundred million answers out there.

    Labels: , , ,

    Wednesday, June 20, 2007

    Obtain Success With the Aid of the Best SEO Company

    SEO is the thing that stirs the online marketing world. So if you have online business, for sure you have heard about SEO.

    Yes, you may have heard the term SEO but do you truly understand it? Do you know what can SEO do to your online business? You have to continue reading to have the questions to these questions.

    What is SEO - it stands for Search Engine Optimization. SEO or search engine optimization is the process of increasing the traffic of your website and it can bring visibility and popularity to your website. It is a helpful and valuable tool that can make your business be popular and to earn plenty of money. Even if your business have good products, if you do not have visitors in your website, then you will not gain customers an earn profits. With the aid of SEO, you can gain a lot of visitors and you can turn these visitors as your customers.

    Most people use the internet for information, products and even services. They search for their needs through the search engines. As you can see, as you type a specific keyword at the major search engines such as Yahoo, Google and MSN, you will find a lot of results – about thousands of results. But of course, those results that are found on the top rank are the ones that visitors or internet users will take time to look and visit. Since they believe that those results are the reliable ones for the information, products or services that they need.

    Now, you maybe wondering on how your website gain traffic and can be on the top rank of the major search engines and can be ahead of your competitors online? For you to achieve all of these, you have to make use of search engine optimization. Search engines use algorithms so to supply answers to users who are searching for information online.

    Search engine optimization uses a lot of methods in order to make sure that your website remains at the top of the search engine listings. This happens through the keywords articles. So in order to remain on the top rank, you have to create valuable articles that are useful to internets users and with the search engines as well.

    In order for you to achieve you goals – to be on the top rank of the major search engines, to obtain traffic, visibility and popularity, to be ahead of your competitors and to earn a lot of profits, it is better to make use of the best SEO Company who can do the work for you effectively.

    Maybe you are wondering on how to find the best SEO Company that can aid you in achieving success. One good way to find the best SEO Company is by typing your business theme or topic on the major search engines such as Google and Yahoo. Like for instance, if you are into Florida real estate, then type Florida real estate on Google or Yahoo, surely you will be given a lot of results but just open those on the top rank and look for the SEO Company that made them on the top. Then simply contact the SEO Company.

    Definitely, this SEO Company can make your website and business successful since the Company will use effective tools to achieve your goals.

    Eliza Maledevic Ayson

    Jump2top - SEO Company

    Labels: , , , , , ,

    Thursday, June 14, 2007

    Link Popularity - Why it Should Be a Main Element For Your SEO Campaign to Be a Success

    WHAT DOES LINK POPULARITY MEAN TO YOU?


    When a fellow website owner decides to add a link to your site from one of his pages, what he is actually doing is validating the fact that the content in your site is relevant to the content in his site. It is also an acknowledgement from him that his site visitors should also be visiting your site to gather even more information regarding whatever subject matter it is that both of you have designed a website for.

    THREE ELEMENTS THAT ALL INCOMING LINKS FROM OTHER SITES SHOULD HAVE


    Because you have to make sure that the search engine spiders will rank you higher if they find sites that are as relevant to your main topics as you are, you should always make sure that your incoming links from other sites include these important elements:

    1. QUANTITY


    Most search engines such as Google and Yahoo! will not even allow a website to be submitted unless it has at least one or two relevant links to it before the submission process can be completed. You have to be sure to have at least ten really good and content heavy sites that share the same topics and subject matter that every page on your site also contains.

    Google likes to see a lot of relevant links to your site coming from larger and more established sites before they will even consider giving you a top twenty placement in their page rankings. A good way to get a sizable amount of links set up for your site is by doing an intensive search on Google by entering the keyword phrase that describes your website perfectly. Once you do that, go to the top thirty sites that you find and examine each site thoroughly before you e-mail the webmaster at each individual site to ask them if they would link your site with theirs.

    Most websites encourage new site owners to link to them by having a "Link Your Site" page on one of their main category pages. Just go to each site's navigation bar to look for it, and if that fails, go to the "Contact Us" page and kindly request a link to be set up between you and the site that you feel will benefit your web pages by being associated with yours.

    2. RELEVANCE OF THE INCOMING LINK


    If your website happens to be about the drivers of NASCAR, then you better not link your web pages that deal with that subject with a site that is all about daytime soap opera. For one thing, your site visitors will be none too pleased to be driven to a site that never had any intention of going to, and the search engine will take you down ten pegs as far as your page ranking is concerned because of the irrelevancy of that particular site.

    You have to make sure that ALL of your incoming and outgoing links have the highest degree of relevancy to your own web site, or you really will be penalized by Google and Yahoo!, which will result in the ultimate failure of your SEO campaign.

    3. A HIGH DEGREE OF QUALITY MUST COME FROM YOUR INCOMING LINKS


    One of the ways that Google gauges site quality is by the time frame of when the website was first submitted for approval by Google. For example, if a site was approved by Google in 2001, that site would be looked on as being of higher quality than a site that was approved by Google in 2003. So if you can find ten sites that were formed before the year 2000 and they have a high degree of relevance to your particular site, those are the ones you should pursue to link your site to.

    Google is the only search engine that feels that way, however, so you should also examine the other elements that Yahoo! and MSN believe must be contained in your site to distinguish it as being of high quality. The best thing that will distinguish your site as being of good quality is by having relevant and detailed information in all of your text content.

    By this, I mean you must have links in your web pages articles to other sites or web pages that will give the web reader a more descriptive analysis of the subject or topic you are discussing in your web content or blog content. You must also have descriptive text images for your photos or pictures on all of your pages as well.

    As long as you follow these rules, any website owner will achieve success through great link popularity.

    Labels: , , , , , , , ,

    Wednesday, June 13, 2007

    Ecommerce Website Development - Get the Best Ecommerce Tools and Components to Achieve Your Business

    Internet and today's rapidly changing scenario have brought together an easy, effective yet strategically operated world of ecommerce. Today, if you want to do excel in business, you must have your online presence and here an ecommerce website becomes your mirror to cyber world. With your own web page, your products can have access to thousands of potential customers across the world. To have a powerful, attractive and effective ecommerce website you need four essential components, which carry utmost importance before starting with a website development. Let's get into an introduction of these vital components and see how vigilant you need to be while choosing them.

    Web Site Design for ecommerce purpose

    Your site will have just few seconds to let your customers retain or hit the back or cross button. Here I simply mean to say; your site should have not only an attractive but easy user interface. It should be a practical, handy and welcoming website. Just have a look at the following points that can help you.

    • Attractive Layout
    • Clear and Comprehensible Presentation
    • Easy Navigation System
    • Working Hyperlinks
    Over all, your website should be easy to explore and revealing enough to keep your visitors stick to it retaining their interest.

    Professional and Reliable Ecommerce Web Hosting

    For the convenience of visitors and yourself, you must have a reliable and professional website hosting that guarantees 100% availability of your website leaving no space for server downs. You need to pay here to have your customers with you. Remember, a little saving and a down server will let your customers' interest down when they would find it unavailable because of unplanned maintenance or unreliable web hosting. Additionally, keep your own domain name and not any sub-domain from another site. $10 can get you a new domain name then why to hold back on this minor issue.

    Ecommerce Shopping Cart Software

    Ecommerce shopping cart software is an important component of your website that needs to be carefully designed with proper sophistication as it needs to process your customers' purchase and payments. These tips will help you getting a good ecommerce shopping cart software

    • Reliable and Handy ecommerce Software
    • Customizable user interface
    • Asking minimum desired details to buy your products
    • Provides trouble-free retrieval of data from your customers while purchasing
    • Novel and useful integrated tools and features for users' and admins' convenience
    Secure Merchant Account

    A secure merchant account is the component that requires the services of a trustworthy ecommerce merchant account provider as it processes transfer of customers' money into your own bank account. The most preferred and popular online account provider is Paypal but your bank can also provide you an online merchant account if required. The ecommerce merchant account acts as an indispensable interface between your shopping cart and your bank account. It handles all credit and debit card processing, so it definitely requires an authentic financial institution which your customers can rely upon.

    Thus, before getting started with an ecommerce website development, you must perform a thorough analysis of service providers who can provide you the best ecommerce solutions. Perform a careful market analysis and opt for the secure merchant account providers and dedicated website Design Company to get a complete and fully functional ecommerce website that will take your business to new heights.

    Labels: , , , ,

    Tuesday, June 12, 2007

    Aaron Wall's Vision On Search Engine Optimization (Part 1 Of 3)

    Because of the fact that Aaron Wall's SEO Book is now available for sale on ebook-scene we provide three articles in which Aaron Wall gives his comment on the different ranking factors search engines use. Together with 37 other SEO experts Aaron Wall voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). Each factor regarding the search engine optimization is listed, briefly described and added with Aaron Wall's comment.

    Keyword Use Factors.

    In this first article we concentrate on the use of keywords on your website. The following components relate to the use of the user's search query terms in determining the rank of a particular page.

    1) Keyword Use in Title Tag


    Placing the targeted search term or phrase in the title tag of the web page's HTML header.
    Aaron Wall about this: "If it is overdone it can actually supress a site's rankings, but if the site is well mixed and the titles look more like descriptive newspaper titles than overt SEO it helps a lot. Plus many people link at documents by their official names, and thus the title acts as anchor text for viral content".

    2) Keyword Use in Body Text


    Using the targeted search term in the visible, HTML text of the page.
    Aaron Wall says: "If it is overdone it can suppress rankings. I think they are moving more toward topic analysis to learn what is relevant though".

    3) Relationship of Body Text Content to Keywords (Topic Analysis)
    Topical relevance of text on the page compared to targeted keywords.
    Aaron Wall his comment on this issue: "Using semantically related terms allows you to help associate your page with other topical pages and helps your page rank for many long tail keywords".

    4) Keyword Use in H1 Tag


    Creating an H1 tag with the targeted search term/phrase.
    Aaron Wall about the use of keywords in the H1 Tag: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".

    5) Keyword Use in Domain Name


    Including the targeted term/phrase in the registered domain name, i.e. keyword.com.
    Aaron Wall about this: "If the domain name is an exact match I believe it is strongly weighted because it might be a sign of a navigational query. Plus having an exact match domain means their were either early to their topic (and thus perhaps a topical leader), or they may have paid a domainer nosebleed prices for the domain".

    6) Keyword Use in Page URL


    Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase.
    According to Aaron Wall: "Not weighted anywhere near as much as an exact match domain name, but helps improve CTR (and thus relevancy if CTR factors into relevancy scores) and some people will link to pages using the URL as anchor text".

    7) Keyword Use in H2, H3, H(x) Tags


    Placing targeted terms in the H2, H3 headline HTML tags.
    Aaron Wall about this: "May hurt your rankings if it is too well aligned with the page title and anchor text. If templating issues cause too much duplication in a large section of a website it may also lead to reduced crawling".

    8) Keyword Use in Alt Tags and Image Titles


    Using target keywords inside alt HTML tags and img title tags.
    Aaron Wall says: "Important for helping images rank, but not as important for helping a page link, unless the image is a hyperlink, in which case the alt text acts similar to anchor text".

    9) Keyword Use in Meta Description Tag


    Utilizing keywords in the meta description tag in a webpage's HTML header.
    Aaron Wall: "If done well it helps improve CTR by making your listings look more appealing. May hurt your rankings if it is too well aligned with the page title".

    10) Keyword Use in Meta Keywords Tag


    Utilizing keywords in the meta keywords tag in a webpage's HTML header.
    Most of the SEO experts agree that this last component doesn't influence rankings at all in Google which doesn't index the information provided within it. Is fractionally weighted with Yahoo, but should only help if there are no other pages indexed that actually use the words in more important areas of the site.

    (Next week Aaron Wall's comment on page attributes)

    Labels: , , , , ,

    Monday, June 11, 2007

    Know Your Consumer

    Online shopping is growing and for many reasons. And many websites are springing up in the hope of cashing in on the internet millions. But do you know your audience and why they would shop at your site? In this report I`ve looked over many statistics on offer freely and dissected them into a readable format to help the online entrepreneur make sense of the consumer habits and perhaps somewhere in here is a direction to go.

    Thirty-five percent of consumers surveyed said added costs, such as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase. Sites requesting too much information is another annoyance that drives away 35 percent of buyers surveyed.
    Shipping charges for online orders continue to be a thorn in the side of consumers, 20% of whom cited shipping costs as their biggest frustration related to online shopping. 19% said spam is most annoying, followed by the inability to try on clothes, 15%, and the risk of entering a credit card number online, 13% The top reason online consumers prefer to shop on the web is to avoid crowds, a reason cited by 38% of respondents. The next four reasons consumers prefer the web, and the percent of respondents citing them: Lower prices, 35%; ease of comparing products and prices, 28%; avoiding the inconvenience of traveling to stores, 28%; and a wider selection of products, 26%.

    Online retailing sites are prime destinations for women 18-34 years old who are Internet users. While women 18-34 are 15.7% of all Internet users, they are 24% of shoppers at fragrance/cosmetic sites, 22.3% of shoppers at jewelry/accessories/luxury goods sites and 20.8% of shoppers at apparel sites. The online channel is coming into its own not just as a way to buy but also to research purchases and other opportunities. 66% of online households have researched products online for purchase. 52% go online to contact customer service by e-mail, while 36% go online to research free products or find coupons.

    65 percent of Internet users won't patronize a poorly designed site. Even that of a favourite brand. And 30 percent reported that Web site design is more important than a great product. Even rock-bottom prices only persuaded 4 percent to shop on a poorly designed Web site. What's worse is that nearly 30 percent stop buying from their favourite offline store if their online experience is poor.

    Nearly half (45 percent) of respondents indicated that they were researching product information, rather than making an immediate buy. Of the remaining 55 percent that had purchasing intentions, 11 percent immediately bought online, and 6 percent immediately bought offline. The locale was more difficult to determine for the 21 percent who indicated they would buy within 48 hours, and the 17 percent who intended to buy within the week. Sixty-seven percent of online shoppers said that value is more important to them now than it was five years ago. As for the merchandise that the respondents ordered, over 93 percent said items received were of high quality and 88 percent agreed that the purchase was a good value for the money spent. While 84 percent said that the merchandise received met or exceeded expectations.

    The Internet was the top ranking source for shopping research on travel (71 percent), software (46 percent), tickets for entertainment events (44 percent), computer hardware/software (40 percent), books (39 percent), investments (37 percent), automobiles (35 percent), electronic equipment (34 percent), videos/DVDs (28 percent), and video games (27 percent).
    U.S. online retail sales this year will close at $95.7 billion, climbing to $229.9 billion in 2008. Next year's sales are projected at $122.6 billion, with $149.2 billion, $176.8 billion and $204.3 billion forecast for 2005, 2006 and 2007, respectively.
    Staying alert to your customers ever changing demands and being as responsive as you can, will also mark you out as someone to trust and do business with, just as in the physical commercial world so it matters in the virtual realm, perhaps even more.
    Knowing your consumers and their shopping habits should be a major factor in growing your online business.

    Labels: , ,

    Sunday, June 10, 2007

    5 Simple Tactics To Keep Eyeballs Glued To Your Ad

    Advertising in classified ads, pay per click ads or just forums? This article will look at 5 simple methods to increase the responsive of your ad. In marketing, it's simple changes that make a big difference to your bottomline. Here are the 5 killer techniques you can apply immediately:

    1. Use capital letters at the beginning of every word in your headline. This simple technique puts emphasis on the headline and draws attention to it.

    2. Ask people a question in your ad. In school, we were all taught to answer questions so this is a very effective technique to keep them hooked to your ad.

    3. Use the color red for your headline and sub headlines. Tests have shown that red headlines out pull other colors many times over. Red is a color of passion, so it draws attention immediately.

    4. Bold or italicize your keywords for added emphasis. If all your words looked the same, your ad will become very monotonous so use these simple techniques to spice up your ad.

    5. Use lots of white space in your ad. This keeps your ad looking neat and uncluttered. A cluttered ad is a poor ad..

    These 5 techniques may sound simple, but you'll be amazed at how many ad writers don't use them. The most successful ads in newspapers, online or even television use two or more of these techniques. There are many more advanced techniques which I've not discussed, but don't worry, once you are ready, we'll cover those as well…

    Labels: , , ,

    Friday, June 08, 2007

    Where To Source For JV Partners

    There are many places to source for joint venture partners:

    1. Search Engines

    Make searches on Google and other search engines. Use keywords that are related to your products or services.

    2. Forums

    Visit forums regularly and read the posts. You will see many Internet marketers hang around in these forums. Here are a few that you could check out:

    Warrior Forum

    How To Corp

    Anthony Blake

    3. Ezines

    Subscribe to Ezines. You will receive plenty of information from publishers. You will also be exposed to other Internet marketers since you'll receive promotions and endorsements from them. You can source for them using the search engines.

    4. IMNewsWatch

    This site is managed by my good friend and JV partner, Mike Mograbi. Many Internet marketers make regular postings here. You can source for your potential JV partners here.

    5. Joint Venture Brokers

    There are some Internet marketers who will assist with getting JV Partners to assist with your product launch. There are many mushrooming on the Internet. Just make a search on the search engines to locate them.

    6. Attend Seminars and Boot camps

    There are many Internet marketing seminars held in the US and other parts of the world. Most of these seminars are organized by Top Internet marketers. Many successful Internet marketers are the speakers for these events and many of the participants are serious Internet marketers. Going to these seminars will allow you to network with these Internet marketers. I am sure you can source of great JV partners in these events.

    You can make a search on GOOGLE to locate such seminars. Here are a few:

    1. The Big Seminar


    2. The Internet Marketing Main Event


    3. WIS (World Internet Summit)

    7. Referrals

    Once you have a few JV partners, you can ask them to refer their contacts to you. Some of them will assist while others may not. As I said, you have nothing to lose!

    Labels: , , , , ,

    Thursday, June 07, 2007

    Typical Mistakes You Should Not Repeat In Affiliate Marketing

    Many people think affiliate marketing is an easy thing to do and so they will become rich in a matter of days. But it's more complicated that it might appear at the first moment. The basic reason behind the disappointment in affiliate marketing and failing to earn online is the lack of believing in yourself and hard working. You just can't build your own affiliate marketing based online business without hard working and believing in achieving your goal.

    The second basic cause of disappointment in affiliate marketing and online business in general is the lack of promoting skills or simple promoting know-how's. As you might have noticed, the main thing in online business is the Traffic – it literally inhales life in your site/blog. Without the traffic your Web project will be half alive. When your project gets traffic – you get sales for your online business. It's funny how many newbies don't understand it and act very surprised when they don't get any sales. It's they who will post messages like "there's no money online!"

    The next fault is trying to build online business without having a website for it. The only way to start promoting your project is to build a site (or better a blog) for your project. It will also help you getting potential and customer's e-mail addresses and building your own online business web.

    Many people start acting like crazy when they sign up to their first affiliate program and then start promoting it in wrong places. For example, you would hardly get any sales if you would start posting messages advertising weight loss pills on video games forums or message boards – most probably you would get banned. You should find your targeted online audience which will transform in highly targeted traffic – that traffic will bring you sales. To summarize, the more targeted traffic you will get – the more sales you will earn.

    One the most important affiliate marketing principles is in pre selling instead of directing your selling. People are smart and they fill or know when you want to make them something to buy – so you should establish a trustful relations with your site visitors instead of forcing them to buy some product. The success of pre selling is knowing the product of your affiliate program and, the most importantly, knowing your customer. You should discover your way of preparing them to buy, so the customer would understand and truly feel he/she needs that product very much.

    And the last tip I will reveal is - offline promoting of your online affiliate marketing based business. Many people focus so much on web based methods that they forget that good old offline promoting methods still work. So when you have a site of your project – go and get some flyers, visit cards and stickers which will help you to spread the word about your online business.

    Labels: , ,

    Wednesday, June 06, 2007

    Setting Up A Web Based Business

    Tuesday, June 05, 2007

    Fast Web Site Promotion - 3 Keys to Make Money with Web Site Promotion

    If you want your website to survive the competition in the online world, you need to promote it properly. If you do not promote your website, it will not be able to produce any money for you. If you want to stay in business the marketing and promotion of your website is really important. People make lots of money through website promotion. If you have a web site which experiences some web traffic, you can make lots of money by selling the space on your website to those websites who are interested in placing their ads or their links on your websites. These methods are easy and quick but these produce a lot of money for the host web sites.

    There are many ways of making money through web site promotion. First of all, you can place the links of other websites on your web page. This will increase the chances of the other website of getting some web traffic even if initially the internet user is visiting your website and not the other one. For providing this service you can charge the guests. Rss feeds are another way which you can use to get some profit. Rss feeds are mutually beneficial as the rich text of one website is present on the other and vice versa. Promoting a website can be really beneficial to you. You can place banner ads of other websites on the space available on your website. The way in which your website is designed becomes very important in this regard. The more space you have to sell, the more money you can make out of it.

    Labels: ,

    Monday, June 04, 2007

    Why Paying For Your Traffic Is A Smart Suggestion

    There are so many growing stories you will originate about the good of making money business in the Internet. The worrying thing is, there are maybe a tenfold or even a hundredfold of legend contradictory to them.

    Is it happens through luck? That is even newly remote. It takes good functioning grasp and a lot of help and team grind. Notably, it is the eagerness to succeed and the determination to verify and the willingness to invest in a lot of hard work and some money.

    The Very Composing

    Traffic is the one of the best solutions and every business need customers, as one wish you would not lambaste anyone to sell your second to. In the internet world, traffic is the entrance in customer's heart. The higher traffic you have the more people would be creative to sell your products to.

    But any business that occurs in every street corner or in the course, not everyone expressly goes in will buy. This is the nature but the greater of number that do come in to browse your exchange, the numerous numbers of people that will buy your products. It is a simple and indisputable reality.

    But, how do you get traffic? Traffic loose enough if possible make midget bushes of hindmost buyers plenty to make a behalf profit. Understanding the big companies generate traffic of tens of thousands a day and a vain ten to fifteen cash actually intelligent marketing skills, but that small percentage is substantial to provide them infatuated good turmoil.

    Many of unofficial proliferation stories get their traffic from paying leaving. Yes that is favorably; you have to spend mad money to make money. Advertising is the key. The more people that know your bearings exist; the more people would of course go to your site, which is ordinary sense.

    The Value of Searches

    The tunnel will be the easiest and fastest medium in consideration what a nut remedial education in the internet. Search engines have bent gravely in crowd because they provide a viable service to self indulgent people. Authority are extracurricular tool and easy to use. With this popularity, they get many visitors click and that will be the greatest common sites that people go to. It is smart to talk about why so many companies would pay to advertise over these turn over engines of war.

    Search engines heel up information to the millions of users that they assault each day. Conservative ways of providing links to over site strictly speaking a user may be looking for. If your site links pop up in the high ranks of the search results description, you get a great chance they will go to your site. While search engine optimization is a cheaper and low reasonable way to get your whereabouts a direct route rank, paying for advertisement will ensure that you will be on the top ranks.

    When you pay for your advertisement, it is sound paying for your traffic. This may movie music like not such a good fortune idea, but the disbursements would tell a different bulletin. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will resolve with an empty sales day.

    Paying for your Traffic

    Off times, you will be charged with the atomic number of link hits when your ads are triumphed, this is called pay per click. For some search engines, you will be charged over the number of times your ad shows up vacillating a certain keyword or keyword phrase is searched. It is advice that you have good keyword content in your ad. There are many hooks such as aid you in using the remarkably keyword for the favorably need.

    All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic near will moreover move to a worm eye view boost in your sales figures. Useful for your traffic virtual be an enormously avail idea and you will get all the benefits it has to offer.

    Labels: , , , ,

    Sunday, June 03, 2007

    Work at Home Mom Dreams

    Children change you... your thoughts, your relationships, your identity. Family now comes first.

    Are you a working mom who dreams of staying at home with your children?

    Your children are little for such a short time, then it's gone forever. You yearn to leave the office and day care scene behind and stay with your children.

    For many women, that's just not an option, though. The mother's income is needed to support the family. So how about working at home?

    Paid work at home brings to mind images of stuffing envelopes, filling out forms, and clerical work... soul-destroying jobs whose chief requirement is "no personality or brain required."

    Some other options...


    • In-home day care

    • Teaching music lessons

    • Making crafts

    • Selling cosmetics

    But the money is limited and the work exhausting. Plus no flexibility, no growth in income, and little creativity or passion.

    Today, with the availability of the Internet, many moms embrace the idea of building a business on-line.

    The Internet is already a big part of our lives. We turn to it for information, banking, and communication with friends and family.

    An on-line business is affordable, flexible, and convenient.

    But where to start? How do you avoid the scams, and wasting your money and time?

    Look for a business that is established. Look for one that doesn't make big promises of earning thousands overnight. Every business takes work, whether on line or off.

    Also consider what technical knowledge you need to have. Will you be required to write HTML or javascript, set up a database, or other skills that take considerable time to learn first?

    What support is there for an Internet business you might be considering? Is there "service after the sale?"

    Once these considerations are taken care of, decide what you can contribute to the web. What is your passion, what can you add?

    Provide valuable information on a web site you create and draw in visitors to your site. Then you can monetize that information.

    Now your business is born, a business where you are in control.

    Keep in mind that this will be work, but you won't have a boss telling you when and where to work. You schedule your work around your family.

    An important key to success--start now! It takes a while to build a solid business. While the Internet makes everything seem instantaneous, you need time to build a quality business and attract visitors to it.

    Lastly, persistence. Don't give up too soon. You won't make a thousand dollars a week overnight and your site won't be ranked number one on Google the day after you put up the home page.

    Labels: , ,

    Saturday, June 02, 2007

    5 Easy Steps to Advance in Site Promotion

    When you want to promote your site, you can do it in different ways. To advance in site promotion, you have to take up the advanced ways and techniques and follow them to the result. Certain steps will help in promoting your site in an easy way.

    Submit to search engines – You are ready with your site, everything you have done to make it a completely structured site, and then go for the first step. Submit your site to the search engines. Search engine submission is an effective way for site promotion. It will perform better site promotion for your site than most other ways.

    Advertise – Advertise about your site. Advertising is another necessary step for website promotion. Advertising has been used for promotion as it can easily get the attention and the interest needed from the prospective customers. You can advertise online for people who uses internet and can advertise offline for the people who do not use internet much.

    Publish press releases – Press releases are meant for promotion and publicity. Write good press releases about your site and send them to different agencies and publications for publishing. Press releases can contact a huge traffic at one time and it is good for making people aware of your site.

    Send sales letters –Sales letters can also perform the needed promotion for you. Make a good sales letter, and send it to people who may be your prospective customers. Site promotion is easy with sales letters.

    Blogging- Blogging is an advanced method and step for site promotion. Blogging can get you extra traffic and promotion. It can make your site popular to its users.

    Labels:

    Friday, June 01, 2007

    Are You Interested In Electronics?

    Would you like to work at home doing what you love? There is a way to do just that and more. eCommerce is a home based business that will give you the freedom to do what you want when you want to. You can put in as much or as little time as you want and that will determine the amount of money you can make to make your life better. Of course the more effort you put into your business the better your business will become.

    I started because I wanted to stay home with my children. I remembered what it was like when I came home from school and my Mom was there, I felt safe. We would talk about my day, I could complain about things that happened or didn't. I wanted that for my children too. I could not afford not to work so I started looking for a job I could do from my home. I was use to putting in long hours for little pay so why not put those hours into a business that would bring in just as much or more and I could be with my kids at the same time.

    There is so much to be offered with an online business and it can be yours. It is not what you would call an easy thing to begin but with time and effort it becomes easier and your time working on it becomes less. Now I only spend a few hours a week making more money than I could ever make in forty or more hours working for someone else. Now the money I make is mine and I get to decide what to do with it.

    Labels: , , , ,